BA (Hons) Fashion Promotion

If you love fashion, design and consumer culture, enjoy telling people about the latest trends, and live and breath print, web and social media, then this Fashion Promotion degree will put you at the cutting-edge of one of the UK’s most vibrant and dynamic creative sectors. The Fashion Promotion degree introduces you to a range of communication methods, while exploring the importance of brand identity, evolving consumer markets and the role of fashion in contemporary society.

You will gain the skills for a career in the fashion industry, and develop the creative and technical ability to produce original visual and textual materials promotional across integrated media platforms. You will work on collaborative projects with students from other courses, and take part in live projects with established fashion and retail brands. There is also the opportunity to gain valuable hands-on experience and insider knowledge through a short internship or a highly focused 12-month work placement at the end of your second year. Follow USW Fashion on Instagram.

UCAS Code Study Mode
2017
Duration Start Date Campus Campus Code
WN25 Full-time 3 Years September Cardiff (ATRiuM) B
WNF5 Sandwich 4 Years September Cardiff (ATRiuM) B
UCAS Code Study Mode
2018
Duration Start Date Campus Campus Code
WN25 Full-time 3 Years September Cardiff (ATRiuM) B
WNF5 Sandwich 4 Years September Cardiff (ATRiuM) B

Projects will expose you to the practicalities of project management, social media strategy, creative direction, and communication design and strategy. During the first year, emphasis is on visualisation techniques, research methods and the creative process. You will also be introduced to marketing theory, social media strategies and branding.

In the second year of the Fashion Promotion degree, you will progress to larger, industry-led projects on specific areas such as omni-channel media strategy, fashion journalism and writing style, photography, styling and editing, buying and merchandising, and creative direction.

In the final year of the Fashion Promotion degree, the major project focuses on your personal area of interest and expertise through a highly creative, industry-standard project that will demonstrate your knowledge, skills and ability to potential employers.

Year One

  • Fashion in Context
  • Colour and Trend Forecasting
  • Consumer Behaviour in Fashion
  • Introduction to Fashion Marketing and Promotion
  • Fashion and Brand Promotion
  • Fashion Visualisation

Year Two

  • Fashion in Context
  • Fashion Media
  • Moving Image and Fashion Communication
  • Fashion Buying and Merchandising
  • Fashion and Industry
  • Employment Experience Diploma (Fashion and Retail Design)
  • Fashion Photography
  • Creative Industries Collaborative Practice
  • Creative Work Experience

Year Three

  • Critical Research in Fashion
  • Fashion Entrepreneurship
  • Strategic Brand Communication
  • Major Fashion Promotion Project

Teaching

You will study in a creative environment, with dedicated studios and experienced, committed staff. You will learn through a mixture of lectures, specialised guest lectures, seminars and studio workshops, with an emphasis on practical engagement with the subject.

The focus is on developing transferable skills such as research, analysis, communication, visual presentation, professional presentation, style and editing, enterprise and reflective practice. There is a strong focus on working with social media and its professional application with fashion businesses and enterprises.

Assessment

Assessment is 100% coursework. There is a mixture of structured peer-assessment and group-based assessment based upon performance and self-assessment allowing reflective opportunities. The mix of assignments includes practical investigation through studio, workshop and group activities, case study investigations and follow-up investigations after industrial visits and projects. All assessments are underpinned by key theories and academic research.

Lecturers

Claire Ritchie, Fashion Promotion Course Leader
Patricia Brien, Academic Subject Manager
Adam Williams, Lecturer
Sarah Lees, Lecturer

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Interview

Applicants are required to attend an interview and bring a portfolio. Here are some helpful tips and guidelines.

Typical A-Level Offer

BCC - CDD to include a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level with a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass in a relevant subject (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with higher grades of between 655-445 to include a relevant higher subject (this is equivalent to 112-80 UCAS tariff points)

Typical Access to HE Offer

Pass the Access to HE Diploma with 60 credits overall – the credits should equate to between 106-80 UCAS tariff points (examples below)

45 Level 3 credits equating to 15 Distinctions, 24 Merits and 6 Passes in a relevant subject (106 UCAS Tariff Points)

45 Level 3 credits equating to 12 Distinctions, 6 Merits and 27 Passes in a relevant subject (80 UCAS Tariff Points)

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics and English at Grade C or above, or their equivalent but consideration is given to individual circumstances

International Entry Requirements

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

English Requirements

We also welcome international applications with equivalent qualifications. In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2017 - July 2018 Fees

  • Full-time UK and EU:  £9000 
  • Full-time International:  £11900 

August 2018 - July 2019 Fees

  • Full-time UK and EU: TBC
  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Kit (Uniform and Equipment): Materials * £50
Materials in Year 1
Other: Printing & Exhibition Costs * £50 - £350
£50 (Years 1 & 2), £350 (Year 3).

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

The skills and knowledge gained on this fashion promotion course will equip you for a range of career paths. Students interested in specialising in graphic communication, journalism or photography are encouraged and assisted with applications for further study at Masters level.

Many students elect to undertake placements or internships. Recent examples include a number of high profile fashion brands:

  • Urban Outfitters
  • Display One
  • Toast
  • Hudson Bay (Canada)
  • Esquire Magazine
  • Market Fit Group (China)
  • Giles Deacon
  • Alexander McQueen
  • Fred Perry
  • Matthew Williamson PR
  • Oxfam
  • Crew Clothing

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.