BA (Hons) Marketing

If you’re creative, want to work with the media or want a challenging and exciting career, then this Marketing degree is the choice for you. Our BA (Hons) Marketing degree will help you develop an extensive understanding of business and marketing through a combination of relevant and contemporary modules. You’ll experience working with industry, either as a year-long sandwich placement, an internship or an employment experience project.

You’ll have the opportunity to join the University’s Marketing Chapter and to network with members of the industry’s professional body, the Chartered Institute of Marketing (CIM) − added extras that will give you a competitive advantage at job interviews. Graduating from this Marketing degree also means you will be exempt from a number of the examinations needed for graduate gateway Membership of the CIM (MCIM), a recognised professional qualification that will improve your career prospects.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
N502 Full-time 3 Years September Treforest A
N504 Sandwich 4 Years September Treforest A
UCAS Code Study Mode
Duration Start Date Campus Campus Code
N502 Full-time 3 Years September Treforest A
N504 Sandwich 4 Years September Treforest A

Did you know that Nike once catered almost exclusively to marathon runners? But they saw a fitness craze emerge and knew they needed a new approach – so the “Just Do It.” campaign was launched. The Nike ‘swoosh’ is now one of the most famous logos in the world and it’s all down to marketing.

This Marketing degree is designed to give you an extensive understanding of business and marketing through a combination of core and specialist modules. Core modules give you essential business knowledge and skills, and will help you understand how marketing fits in to the bigger picture.

You’ll learn about the complexity of the marketing communication process and what it takes to make effective advertising. You’ll also analyse major brands from a consumer perspective and assess why we can’t live without them.

By studying emerging themes in marketing, you’ll stay focused on marketing’s vital contribution to successful organisations. Knowledge of specific areas such as marketing public relations will enable you to enter the workforce with highly relevant and transferable skills.

Year One

  • Business Skills and Professional Development
  • Work and Organisational Behaviour
  • Economics, Law and Regulations
  • Foundations in Marketing
  • Accounting in a Business Context
  • Supply Chain Management

Year Two

  • Quantitative Techniques in Business
  • Bricks, Clicks and Omni Channel Retailing
  • Marketing Communications
  • Strategic Marketing
  • Brands and Consumer Lifestyles
  • Research Methods for Business

Year Three

  • Business Strategy
  • International Business or Dissertation
  • Professional Selling and Sales Management
  • Emerging Themes in Marketing
  • Marketing Public Relations


Mae modiwlau cyfrwng Cymraeg yn cynnwys | Welsh Module options are:

Modiwlau Blwyddyn 1

  • Ymddygiad Gwaith a Sefydliadau
  • Cyflwyniad i Farchnata

Modiwlau Blwyddyn 2

  • Interniaeth
  • Dulliau Ymchwil*

Modiwlau Blwyddyn 3

  • Traethawd Hir
  • Strategaeth Busnes*
  • Cyflogadwyedd ac Ymarfer Proffesiynol*

* Mae’r modiwl hwn ar gael yn Gymraeg os yw digon o siaradwyr Cymraeg yn dewis ei astudio – This module is available dependent on student demand.


Foundation Year

The BA (Hons) Marketing is also available as a four year course including an integrated Foundation Year, and is designed for students who do not currently meet admissions criteria for direct entry onto the degree.

You will start by completing a foundation year, which provides well structured support, allowing you to develop your skills and knowledge before continuing onto the three year degree programme.

Find out more: Foundation Year (Social Sciences)


The mixture of general and specialist modules in your study programme reflects life in the real world. You will learn how different areas of a business operate and how they work together.

There will be opportunities to get practical experience of the business world so that alongside developing your creative talents, you will gain key business skills that are essential for today’s marketer.

You will be taught by a team of experts who bring the latest developments direct to the classroom. There is also regular input from major organisations through guest lectures and student projects, so you can apply business theories to address real-life problems. Teaching is a mix of lectures and interactive seminars.


Modules are assessed by individual and group assignments, and examinations.


To improve your career prospects, we encourage you to take a year-long work placement in business. Placements are an ideal way to gain practical skills and experiences that will complement your academic learning at the University. They can even lead to funding for your final year or a job after graduation.

Students on our marketing degree can spend up to a year in one of a range of local, national or international organisations or join a number of partner institutions across that world that provide access to study opportunities.

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with higher grades of between 655-445 (this is equivalent to 112-80 UCAS tariff points)

Typical Access to HE Offer

Pass the Access to HE Diploma with 60 credits overall – the credits should equate to between 106-80 UCAS tariff points (examples below)

45 Level 3 credits equating to 15 Distinctions, 24 Merits and 6 Passes in a relevant subject (106 UCAS Tariff Points)

45 Level 3 credits equating to 12 Distinctions, 6 Merits and 27 Passes in a relevant subject (80 UCAS Tariff Points)

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics and English at Grade C or above, or their equivalent but consideration is given to individual circumstances

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements

In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2017 - July 2018 Fees

  • Full-time UK and EU:  £9000 
  • Full-time International:  £11900 

August 2018 - July 2019 Fees

  • Full-time UK and EU: TBC
  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU

Apply now 

Admissions statement

The degree comes with the option of registering (on completion of certain modules) with the Chartered Institute of Marketing at a cost of £50 per year. This would give you membership of the professional body and access to all of their online resources and access to local events.

From marketing executives to brand managers, our recent graduates have attained positions within a variety of local, national and international organisations.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.