MSc Strategic Digital Marketing

Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. The MSc Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. The MSc Strategic Digital Marketing is currently being considered for accreditation by the Institute of Direct and Digital Marketing.

Study Mode
2017
Duration Start Date Campus Campus Code
Full-time 1 Years September Treforest A
Study Mode
2018
Duration Start Date Campus Campus Code
Full-time 1 Years September Treforest A

The MSc Strategic Digital Marketing focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

  • Digital Marketing Management (September – December)
    On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.
  • Strategic Entrepreneurial Marketing (September – December)
    Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.
  • Content Marketing and PR (January to March)
    You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.
  • Digital Tools, Technologies and Metrics (January to March)
    You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.
  • Campaign Planning for Marketing and PR (April – May)
    On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.
  • Research Methods
    Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.
  • Dissertation
    A significant piece of research into an appropriate area of study.

Teaching

The MSc Strategic Digital Marketing course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Assessment

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

Lecturers

“I am really excited to be able to offer such a unique and market-leading course for students wanting to learn and develop in a dynamic subject area. The MSc Strategic Digital Marketing offers both students and employers growth potential through research-led strategically-focussed teaching and learning within a growing skills and knowledge sector.” Jackie Harris, Senior Lecturer

A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent.
A pass in a recognised pre-Masters or Masters qualifying programme.
Accredited Prior Learning (APL) – entry for CIM students will be carried out and considered on an individual basis.

Applicants may be required to attend an interview.

All fees are per year. Once you have started your course, your fee will remain the same for each year of study.

August 2017 - July 2018 Fees

  • Full-time UK and EU: TBC
  • Full-time International:  £12600 

August 2018 - July 2019 Fees

  • Full-time UK and EU: TBC
  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Field Trips £20 - £100
Students will be required to contribute to the costs of field trips.
Professional Memberships: affiliate/member/associate £168 - £204
Placement expenses: Work placement/internship
Students are encouraged to undertake a period of work placement. Students undertaking placement may incur costs associated with travel and expected workplace attire will vary according to the placement. However, they are not guaranteed and are determined by supply, timing and suitability.
Other : Text books / online certifications £50
Texts and online resources are available from the library, but students may wish to purchase their own copies.

Apply directly to the University if you are applying for a part-time, professional or postgraduate course, an Erasmus/Exchange programme, the Legal Practice (part-time) course, to top up your Foundation Degree or HND, or to transfer to USW from another institution.    

Apply now 

Admissions statement 

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the MSc Strategic Digital Marketing course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.