Budding shoe designer wins Clarks award at Graduate Fashion Week

Megan Davies footwear award GFW

A Fashion Design student at the University of South Wales has won a Clarks Footwear award at Graduate Fashion Week.

Megan Davies, 22, from Llantwit Major, is in her final year of Fashion Design at USW, won a £5,000 bursary and a 6-week paid work placement at Clarks as part of her prize. The University will also receive £1,000.

Megan Davies footwear award GFW design Clarks Her final collection is inspired by vintage military garments and workwear, with her footwear design based on World War Two flight boots and an electric heated sock insert.

Megan said: “I was inspired by the technology used to heat the boot, and thought that this could be updated with new technology for a unisex walking boot.

“I am passionate about functional design, and think that design is now about experience more than objectivity. I also believe that sustainability is an extremely important issue and should always be considered during the design and production process. I have included a recycled rubber sole as well as a recycled fibre foam insert, to create a spongy barrier between feet and the ground for comfort.”

Rosie McKissock, Head of Brand Evolution at Clarks, was a member of the judging panel at Graduate Fashion Week. She added: “The winning design showed original thinking, real creativity and was incredibly well thought through. It demonstrated not only an understanding of modern consumers and their priorities but also an understanding of Clarks as a brand. A fantastic idea with real potential both creatively and commercially. We were all so impressed – in fact the three of us judging the entries voted unanimously for the winning design! We can’t wait to work with Megan on bringing her concept to life.”

During her placement, Megan will work with Clarks to produce a prototype of her design, before the boots are manufactured and sold in stores later this year.

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