USW and Cardiff City join forces to develop football coaches in China

Vincent Tan and Professor Helen Langton, USW Deputy Vice-Chancellor, at the launch of the USW/CCFC partnership to train coaches from China. Neil Gibson, August 2017

Vincent Tan and Professor Helen Langton, USW Deputy Vice-Chancellor


Cardiff City FC and The University of South Wales (USW) have joined forces to develop the next generation of football experts in China.

Tan Sri Vincent Tan and Professor Helen Langton, USW’s Deputy Vice-Chancellor, announced the partnership at Cardiff City Stadium before the Bluebirds’ first home game of the 2017/2018 season, against Aston Villa. 

The agreement will see Cardiff City FC staff assist in the recruitment of students in China, who will then study the BSc Football CoachingDevelopment and Administration degree at USW’s Pontypridd Campus. 

During the three-year full-time on-campus course, Cardiff City FC will also will also provide work-based learning placement opportunities for the students. Those on the course will benefit from USW’s expertise in both football and business.

Tan Sri Vincent Tan said of the collaboration: “I’m very pleased that Cardiff City FC is helping to develop football in Asia, particularly now in China and in partnership with USW. We hope to be able to do the same in other countries in the future.

“The launch of the degree is good for Cardiff City FC but also for Wales. Wales having a friendship and relationship with China and Asia is great and something that we will nurture.”

Cardiff City FC Executive Director & CEO, Ken Choo, added: “The International Development project at Cardiff City FC is something that’s very important to us and I’m delighted that Tan Sri Vincent and Professor Langton were able to officially launch it ahead of our fantastic win on Saturday. 

“Our coaches have been based in Beijing for the past academic year, engaging with many children in our partner schools. They’ll be returning in September as part of the staff running and recruiting for the degree. 

“Welcoming international students to Wales to aid their development thereafter will be very rewarding as they’ll be able to witness how we operate and hopefully transfer it in their future careers. We will work closely with USW and Welsh Government officers in Beijing to help promote the offering and ensure its success.” 

Prof Langton said: “USW has become renowned worldwide for the expertise that this course offers, and how it is developing the football specialists of tomorrow. 

“It gives students the skills to work in roles such as coaching, development and management, and focuses on both the football and business-related knowledge needed to develop professionals for the football industry.  

“It has been developed in partnership with professional coaching organisations, and we already work with a partner in the USA, which has allowed us to further develop sector-leading skills. 

“What we have found is that the array of subjects that are covered, from coaching to business management and sports development, give the graduates some excellent employment prospects in a range of professions, and the chance to achieve UEFA-level licences.

“Extending this to China, with their focus on developing and enhancing their football culture, is an obvious next step for us to take.” 

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