BA (Hons) Music Business student Ryan Ashworth has launched brand-new techno club night Head Room in Cardiff.
As part of his course’s Final Year Project, Ryan has used his time at university to bring his vision to life. Adding to Cardiff’s eclectic music scene, Head Room brings well-known techno artists together with fans of the dance music genre to create a unique event in the heart of the city.
Three nights have already taken place at Undertone, a basement venue and nightclub found underneath one of Cardiff’s best-known clubs in Ten Feet Tall. The nights bring together Head Room residents Corey Lewis and Murder; alongside revered local techno artists The Organ Grinder, Elmono and Varndell and more from across the UK.
One of Head Room’s current unique selling points is to host traditionally larger scale events at small, intimate venues, breaking away from the masses to create an exclusive feel to each gig.
The Head Room project has proved to be an invaluable experience for Ryan, whose course has linked him with industry professionals, including pitching his idea to a panel of experts, which included Caroline Thompson of Entrepreneurial Spark, an organisation that mentors and develops entrepreneurs and their ideas into investable products.
Ryan reflected on his pitch, which proved important to future self and product development, “The pitch went okay, as I hadn’t done it before it was a useful experience and great to get feedback on my presenting style. I was asked vital questions about how I would scale-up the event, which provided a lot of food for thought. I’ve now realised that putting together a detailed plan will give me a lot of confidence for my ideas.”
There are now plans to develop the brand beyond monthly nightclub gigs to greater recognition and destinations. Initial action is to build a following for Head Room locally before pushing on to venues outside of clubs, with an eye on festival spaces, including a pitch at this year’s Horizon Festival.