Aled has helped pitch artists to BBC Radio1 and 6Music and now works for Google's Digital Garage

Aled Nelmes - BMus Music Business student

Aled Nelmes is studying BA (Hons) Music Business at Cardiff Campus. Here, he tells us of his experience on his placement at the Lost Agency and how his experience there helped him land a job at Google’s Digital Garage … all whilst studying!

"Whilst studying BA (Hon) Music Business, I was an intern at the Lost Agency for six months. I did a range of work from preparing press releases to go to radio to organising and generating content for social media pages. I have two poignant highlights from the job. One was writing a press release on an artist called Tender Prey. The press release was an essential part of getting the artist radio plays on BBC stations including 6Music. The second highlight was visiting and pitching new artists to producers at BBC Radio 1 and 6Music in London. The experience was surreal and exposed me to the real work of a radio plugger – it can be tough but incredibly rewarding! I gained skills in communication and marketing but most of all, my experience with The Lost Agency was a major gateway in to the work I do now. It’s a great thing to be able to say that I did all this, whilst studying for a degree at university.

I would totally recommend students getting work experience whilst they are studying. Go for it! Not only does it demonstrate a desire to work in your chosen industry, but it affords you so many transferable skills that you can apply to future careers – things like time management, self-discipline, good work ethics and a balance between work, study and your social life. It’s invaluable and improves your attractiveness to employers.

I now work at Google’s Digital Garage in Cardiff as a Digital Marketing Consultant. I was able to get a position as ‘Lead Technician’ which involves managing a team of consultants in offering the best free advice to local businesses on their digital strategy - I enjoy it so much, I cannot get enough! I miss the days I’m not there and the opportunities it’ll expose me to at the end of university will be so much better!

Studying in Cardiff is a unique experience. There are opportunities for scientific minds, for creative minds and for lost minds who just want to give different experiences a go so they can find ‘their thing’. As a creative student, the strong music scene and wider arts and business scene grants loads of opportunities to young creative minds.

The advice I would give is to try different things, make targets and get there. Keep trying and trying – because if you want it enough, you will get where you want to go. It doesn't matter where you come from; your background, situation or wealth is irrelevant. Success is determined by what you do, not by what you have and I feel that it's really important never to forget that.

In the future, I’d value a job with risks, excitement and responsibility. My aspirations change every day but my dream is and will always be to end up in a job I actually enjoy. I really enjoy working with digital media so that is something I would definitely look into pursuing.  After university, I plan to work abroad in either the USA or Scandinavia in digital marketing. It’s a growing industry, with different cultures, different experiences and I want a piece of the action!"