Two BA (Hons) Fashion Design students have won top national awards at Graduate Fashion week.
Megan Davies, a final year student on the Fashion Design degree, won the Clarks footwear award and will see her design produced and sold in Clarks stores, whilst Megan Evans won the YKK Accessories award for her collection inspired by rock climbing.
Megan Davies’s final Fashion degree collection is inspired by vintage military garments and workwear, with her footwear design based on World War Two flight boots and an electric heated sock insert. She said of her winning footwear design: “I was inspired by the technology used to heat the boot, and thought that this could be updated with new technology for a unisex walking boot.
I am passionate about functional design, and think that design is now about experience more than objectivity. I also believe that sustainability is an extremely important issue and should always be considered during the design and production process. I have included a recycled rubber sole as well as a recycled fibre foam insert, to create a spongy barrier between feet and the ground for comfort.”
Rosie McKissock, Head of Brand Evolution at Clarks, was a member of the judging panel at Graduate Fashion Week. She added: “The winning design showed original thinking, real creativity and was incredibly well thought through. It demonstrated not only an understanding of modern consumers and their priorities but also an understanding of Clarks as a brand. A fantastic idea with real potential both creatively and commercially. We were all so impressed – in fact the three of us judging the entries voted unanimously for the winning design! We can’t wait to work with Megan on bringing her concept to life.”
Megan also won a £5,000 bursary and a 6-week paid work placement at Clarks as part of her prize where she will work with Clarks to produce a prototype of her design, before the boots are manufactured and sold in stores later this year.
Megan Evans, also in her final year of the Fashion Design course, won the YKK Accessories award and added “I won £750 and they also want to work with me on future projects which is amazing.”