Writing for Professional Purposes
In this workshop,
will share tips and tricks for using visual cues and exercises to start the
creative writing process for professional purposes, whether it be for social
media or for campaigns, and explain the crossover between creative writing and
copywriting, art direction and creative direction.
The workshop will be run by
our Senior Lecturer in Advertising Design, Molly Owens, who is an award-winning
writer and creative director, and who has had her creative writing published in
literary anthologies and periodicals. Students will have an opportunity to
participate in creative copywriting exercises, and produce some draft copy
which they'll receive feedback for from the faciliator, and be given some
resources to continue learning about this subject.
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Storytelling on Behalf of Brands
Students will be given a presentation on storytelling for brands, and will then participate in creative copywriting exercises and develop some draft copy of their own in this interactive and inspiring workshop.
The workshop will be run by our Senior Lecturer in Advertising Design, Molly Owens, who is an award-winning writer and creative director. Students will have the opportunity to receive feedback at the end of the session, and be given some resources to continue learning about this subject.
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Pitching Workshop
In this two-part workshop, USW staff will set the students an advertising brief based on a well-known brand (examples include Cadbury's, Pringles, Fanta and Ben & Jerry's). In a follow-up workshop 1-2 weeks later, the students will pitch their ideas and receive valuable feedback. This work can also be used as part of their portfolios for entry onto a higher education course.
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How to Write a Cover Letter
What are the elements of a strong cover letter, and where do I begin? This workshop will help students learn the basics of writing a cover letter for university applications and employment, and they will be given the opportunity to write draft letters and receive feedback on them.
The workshop will be run by Senior Lecturer Molly Owens, who is an award-winning writer.
>> Book a session