In this session we will consider the importance of advertising to media and the significance of social media in our everyday life. Looking at examples of memes and viral marketing, the session considers the importance of convergence culture and digital media. This session asks you to think about creating a viral marketing campaign, and to understand how and why certain forms of media ‘go viral’ in the contemporary digital media world.

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In this two-part workshop, USW staff will set the students an advertising brief based on a well-known brand (examples include Cadbury's, Pringles, Fanta and Ben & Jerry's). In a follow-up workshop 1-2 weeks later, the students will pitch their ideas and receive valuable feedback. This work can also be used as part of their portfolios for entry onto a higher education course.  

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The aim of this session is to introduce the profession of logistics and  highlight the role of logistics in managing the COVID-19 pandemic. The session will discuss the immediate impact that the pandemic had on the logistics sector in terms of increased demand in some areas and a significant demand in others. The session will look at case examples of retailers such as Amazon and Tesco’s to understand their logistics response and how this kept the country moving during the crisis.

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The aim of this session is to introduce the profession of procurement and highlight the role of logistics in managing the COVID-19 pandemic. The session will explore how the NHS procurement team has to quickly mobilise and provide very different care to unprecedented numbers of patients in an incredibly short space of time.

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The aim of this session is to introduce students to the concept of supply chain management and highlight what a supply chain manager does. The session will explore the retail and the healthcare sectors global response to the pandemic to highlight the complexity of supply chain management and the impact that it has on our daily lives.

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Watch videos on the fascinating ways in which events help cities become more dynamic and livable places. Chat to students about what it is like to live in an eventful city and why some cities seem more eventful than others. Please advise whether your venue has presentation equipment or not. 

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In this workshop, USW staff will give students the opportunity to gain a real insight into how to plan, organise and promote an international event. The students will pitch their ideas on how to stage the Eisteddfod outsi

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This session will highlight diverse career routes within Events Management. Hear first-hand from our students about the exciting opportunities pursuing a degree in International Events Management.

Mr. Wolf claims he was set up by the three pigs, forensic auditors called in to investigate

In this session you will take the role of the forensic auditor and it will be up to you to investigate the financial and non-financial evidence to draw conclusions about what really happened. You will then have to give evidence about your findings.

This session will cover the key issues and opportunities arising from cultural diversity in the globalising world. It will give handy tips about how to co-operate with people from a different cultural background.

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A session around the different types of IP and how to make money from different types of creativity. Studnets will be given an interactive task , followed by practical advice, culminating in a live online application to the Intellectual Property Office.

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Students will be given an overview of our BA (Hons) Advertising Design course, and will then develop a storyboard for a television advertisement in a fun and interactive workshop.

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What do Labi Siffre and Eminem have in common? How about the Boom Clap Bachelors and Kendrick Lamar? Students will explore the world of illegal and legal music sampling. They will leave the session questioning the music industry more than ever. The session will empower students to make a change within the music industry. They’ll never listen to music in the same way again.

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The future of work veiled behind a shroud of uncertainty, a flurry of dynamic change and a cloud of digital leaps, is a ubiquitous topic of debate and discussion and not without reason. It is always important to ask, “Where are we headed?” Where will the technological advancements take the world of work and what impacts will this have on the individual and society. The session will invite you to consider some utopian and dystopian perspectives and introduce you to concepts such as ‘Ghost work’, a deliberately concealed labour force who toil behind the scenes in poor conditions on meagre pay in order to make the internet seem smart.

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Why do the wrong people receive all of the admiration? And what are the psychological and organisational impacts of ignoring productive employees whilst praising the meagre efforts of the favoured few. This session will use the example of the world’s most famous postman (‘Postman Pat’) in order to introduce you to the implications of ‘worshiping false idols’ in the workplace.

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In this two-part session, students will be set a real-life creative brief from one of USW's many industry partners. USW staff will deliver a workshop to help students develop the skills required to tackle the brief and will arrange a follow-up session where students will receive valuable feedback on their work. This session will offer a real insight into the work and industry practices for students interested in pursuing a career in the creative industries.

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Marketers just sell, sell, sell, right? Our natural resources are dwindling, rubbish dumps are full to the brim, and everywhere we look is more "stuff", sold to us by marketers. Even the United Nations have suggested that they need to do more to promote responsible and sustainable production. Does marketing have a responsibility to protect our climate, our resources, and our people? And is there an alternative to our economies filled with "stuff"? In this session we explore the role of marketing in the 21st century and emerging thought on the sharing economy. 

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Many of the films and tv shows you watch are loaded with product placements. Branded foods, cars, clothes, phones... you name it, there's an obvious insert of it in something you've seen. You probably didn't even notice it, but your monkey brain - your subconscious thoughts, did. Maybe you even bought something because of it. In this session we explore the power of brands, influencer marketing, and the latest Advertising Standards guidance. 

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According to Oxfam, a 60-seater coach of the world’s richest entrepreneurs carries more wealth than the rest of the population put together.  Indeed, American entrepreneur and investor, Warren Buffet is 90 years of age and the 7thrichest man in the world with a fortune worth just under $80 billion.  HE IS STILL WORKING! Why? This absorbing session explores the mindsets of these top entrepreneurs in an innovative and entertaining way.  
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A session around the different types of IP and how to make money from different types of creativity. Studnets will be given an interactive task , followed by practical advice, culminating in a live online application to the Intellectual Property Office.

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