In this workshop,
will share tips and tricks for using visual cues and exercises to start the
creative writing process for professional purposes, whether it be for social
media or for campaigns, and explain the crossover between creative writing and
copywriting, art direction and creative direction. The workshop will be run by
our Senior
Lecturer in Advertising Design, Molly Owens, who is an award-winning
writer and creative director, and who has had her creative writing published in
literary anthologies and periodicals. Students will have an opportunity to
participate in creative copywriting exercises, and produce some draft copy
which they'll receive feedback for from the faciliator, and be given some
resources to continue learning about this subject.
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