Episode 2: Data driven decisions

Digital Transformation and Data Driven Decisions

Digital Transformation isn’t just a tech project, it’s a people project.

‘Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.

Data tells us so much about the world we live in, the people and customers we work with and how we can develop and improve.  How can we use this to our advantage and make major improvements in business process, culture and customer experiences and ultimately move our businesses forward in the new world.  

Dr Louise Bright is joined by Paul Laughlin from Laughlin Associates in Series 2 of The Change Management Podcast. 

In episode 2, they’ll explore what data can tell us and what we should be doing with it to gain answers to questions about our business  

If you want to find out more about the Change Management Podcast or the Change Makers programme, you can enquire here. Thanks for listening and thank you to our guest Paul Laughlin.

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