Episode 1: Helen Corsi Cadmore

Finding the balance

How do you put yourself first and prioritise a healthy work-life balance when setting up and growing a business?

It's something Helen Corsi-Cadmore has learned the hard way. In this first episode of Inspiring Women Wales, Helen talks about her journey from first dipping her toe in the family business at the age of ten, to bringing the Tiger Stores brand to Wales. It's a story of building relationships, finding finance, and learning to fail fast.

Now, as a coach and business growth specialist and mum to twin toddlers, she champions the importance of having strong support networks, and of having boundaries in place to keep that work-life balance in check. 

Find out more about Helen's work here.

episode topics

01:39: Growing up in a family business and early career.

06:15: Bringing Tiger Stores to Wales.

09:57: Accessing finance to start and grow the business.

13:09: Importance of support networks.

18:18: Flexibility and work-life balance; setting boundaries.

25:14: Putting yourself first.

subscribe now

Spotify Apple


As the UK's biggest bank for business, NatWest is committed to championing women's potential and to helping you start, scale and succeed.

As long-standing supporters of Women in Business, the bank understands the challenges women might face when setting up or running a business. NatWest has more than 1,000 Women in Business Accredited Specialists on hand to provide support, expertise and guidance.

The Rose Review

The Rose Review was launched in March 2019 by Alison Rose,  NatWest's CEO, at the request of the UK government. It sets out to identify the disparity between male and female entrepreneurs when starting and scaling businesses, and the barriers facing women.

This has resulted in 'unrealised potential' for the UK economy. Advancing female entrepreneurship represents a £250bn opportunity for the economy.

USW Exchange

USW Exchange is the front door for business engagement at the University of South Wales, connecting industry to academia to support a range of business challenges. 

Through our Developing Entrepreneurial Women programme with NatWest Cymru, we harness the skills and expertise from across the University to help bring greater gender diversity to the business sector in Wales. 

Contact USW Exchange: 

With USW Exchange hubs in both Pontypridd and Newport Campuses & a comprehensive virtual engagement offering, we're never far away. 


USW Exchange, 
University of South Wales, 
Llantwit Road, 
Pontypridd CF37 1DL  


USW Exchange, 
University of South Wales,
Usk Way, 
NP20 2BP