Episode 2: Valerie Creusailor

From corporate to start-up

Can you really leave a corporate career to build a successful business from a passion project?

Accountant Valerie Creusailor loved hosting barbecues for family and friends. They would compliment her and her husband on the sauces they made, which were inspired by their African heritage. Their guests suggested they should sell them - and there the idea of Goch & Co was born.

In this episode, Gemma chats with Valerie about finding the confidence to invest in the new business, managing cashflow, and lessons that can be carried over from a corporate career - and even personal life - to a family business. 


Episode Topics

01:07: Background to Goch & Co, inspired by African heritage.

03:06: Cooking for family & friends & being inspired to go into business.

04:51: Scaling up from cooking at home to moving into commercial premises.

06:47: Having the confidence to invest in the business.

09:15: Tips for managing cashflow.

11:26: The value of networking and collaborating.

14:28: Growing your team and building a good culture.

17:26: Bringing skills from a previous career or personal life into a business.

19:19: Future plans.

20:07: Making a passion project a full-time business.

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NatWest

As the UK's biggest bank for business, NatWest is committed to championing women's potential and to helping you start, scale and succeed.

As long-standing supporters of Women in Business, the bank understands the challenges women might face when setting up or running a business. NatWest has more than 1,000 Women in Business Accredited Specialists on hand to provide support, expertise and guidance.

The Rose Review

The Rose Review was launched in March 2019 by Alison Rose,  NatWest's CEO, at the request of the UK government. It sets out to identify the disparity between male and female entrepreneurs when starting and scaling businesses, and the barriers facing women.

This has resulted in 'unrealised potential' for the UK economy. Advancing female entrepreneurship represents a £250bn opportunity for the economy.

USW Exchange

USW Exchange is the front door for business engagement at the University of South Wales, connecting industry to academia to support a range of business challenges. 

Through our Developing Entrepreneurial Women programme with NatWest Cymru, we harness the skills and expertise from across the University to help bring greater gender diversity to the business sector in Wales. 


Contact USW Exchange: 

With USW Exchange hubs in both Pontypridd and Newport Campuses & a comprehensive virtual engagement offering, we're never far away. 

Pontypridd

USW Exchange, 
University of South Wales, 
Llantwit Road, 
Treforest, 
Pontypridd CF37 1DL  

Newport

USW Exchange, 
University of South Wales,
Usk Way, 
Newport, 
NP20 2BP