Episode 4: Anna Burke

Getting Your Message Across

What does the future hold for business communications?

Anna Burke is Co-Founder and Managing Director of Anglesey-based creative visual design agency, Animated Technologies. They are 'visual communicators', specialising in using virtual reality and augmented reality to help businesses and other organisations - even schools - to get complex messages across in a visual way.

As well as helping others to share their products and services effectively, Anna is clear about the importance of good communication in all aspects of business. In this episode, she chats to Gemma about how 'sales' can be approached in a collaborative way;  being honest with colleagues about the effects of hormone fluctuations and monthly cycles; and why good networking isn't all about talking.


Episode Topics

01:06: What Animated Technologies does - creating VR, AR and photo realistic animations for technical companies and the public sector.

02:21: Pilot project using VR for language learning in schools.

05:03: Moving from a background in graphic design to animation.

06:11: Setting up in business and seeking support with strategy, sales and target market.

11:24: Mindset and resilience.

15:04: Imposter syndrome.

17:09: Women's cycles and hormone imbalances affecting work.

19:21: Networking - the importance of listening as well as talking.

23:48: Getting your message right in a pitch.

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NatWest

As the UK's biggest bank for business, NatWest is committed to championing women's potential and to helping you start, scale and succeed.

As long-standing supporters of Women in Business, the bank understands the challenges women might face when setting up or running a business. NatWest has more than 1,000 Women in Business Accredited Specialists on hand to provide support, expertise and guidance.

The Rose Review

The Rose Review was launched in March 2019 by Alison Rose,  NatWest's CEO, at the request of the UK government. It sets out to identify the disparity between male and female entrepreneurs when starting and scaling businesses, and the barriers facing women.

This has resulted in 'unrealised potential' for the UK economy. Advancing female entrepreneurship represents a £250bn opportunity for the economy.

USW Exchange

USW Exchange is the front door for business engagement at the University of South Wales, connecting industry to academia to support a range of business challenges. 

Through our Developing Entrepreneurial Women programme with NatWest Cymru, we harness the skills and expertise from across the University to help bring greater gender diversity to the business sector in Wales. 


Contact USW Exchange: 

With USW Exchange hubs in both Pontypridd and Newport Campuses & a comprehensive virtual engagement offering, we're never far away. 

Pontypridd

USW Exchange, 
University of South Wales, 
Llantwit Road, 
Treforest, 
Pontypridd CF37 1DL  

Newport

USW Exchange, 
University of South Wales,
Usk Way, 
Newport, 
NP20 2BP