Episode 3: Frankie Hobro

Following Your Dream

Can you turn something you're truly passionate about into a successful business?

Frankie Hobro spent years travelling the world, working in far-flung and exotic places on conservation projects for critically endangered  species. It involved not only ensuring the species was saved, but also working closely with local communities, inspiring them to carry on the sustainability work once she had moved on.

In this episode, Gemma chats with Frankie about drawing on the skills, resourcefulness and resilience built during those years overseas in her role as Director of Anglesey Sea Zoo. They discuss having confidence in your gut instinct about the direction of your business; why planning is so important to get your business through challenging times; and how to keep following your dream even when those tough times hit.

Episode Topics

00:46: Frankie's conservation work around the world.

03:36: Anglesey Sea Zoo, and how her background prepared her for running the business.

07:43: Having confidence in gut instinct about the direction of the business when others were doubtful.

11:48: Funding renewable energy for the business.

14:17: Recognising that skills built in a job or in everyday life are valuable for starting and running a business.

17:37: Guiding the business through the Covid pandemic.

20:32: Why planning is so important for business resilience and growth.

23:31: Staying passionate about your business when times are tough.

25:37: Taking care of  yourself whilst running a business.

Subscribe now

Spotify Apple


As the UK's biggest bank for business, NatWest is committed to championing women's potential and to helping you start, scale and succeed.

As long-standing supporters of Women in Business, the bank understands the challenges women might face when setting up or running a business. NatWest has more than 1,000 Women in Business Accredited Specialists on hand to provide support, expertise and guidance.

The Rose Review

The Rose Review was launched in March 2019 by Alison Rose,  NatWest's CEO, at the request of the UK government. It sets out to identify the disparity between male and female entrepreneurs when starting and scaling businesses, and the barriers facing women.

This has resulted in 'unrealised potential' for the UK economy. Advancing female entrepreneurship represents a £250bn opportunity for the economy.

USW Exchange

USW Exchange is the front door for business engagement at the University of South Wales, connecting industry to academia to support a range of business challenges. 

Through our Developing Entrepreneurial Women programme with NatWest Cymru, we harness the skills and expertise from across the University to help bring greater gender diversity to the business sector in Wales. 

Contact USW Exchange: 

With USW Exchange hubs in both Pontypridd and Newport Campuses & a comprehensive virtual engagement offering, we're never far away. 


USW Exchange, 
University of South Wales, 
Llantwit Road, 
Pontypridd CF37 1DL  


USW Exchange, 
University of South Wales,
Usk Way, 
NP20 2BP