Meet the Entrepreneurs

Meet the Entrepreneurs

Our Developing Entrepreneurial Women Programme, delivered in partnership with NatWest Cymru, has supported many female founders on their start up journey.

From gaining financial and legal know-how, to developing a marketing strategy, the women on our programme have not only received technical knowledge to help to launch their start-up, they have also benefited from a supportive community of female founders. On this page we have showcased some of the thriving business ventures, and the inspiring women behind them.

Rock-up Ready

Rock-up Ready equips music industry professionals with mental health survival skills and emotional support. 

Founder April Donnelly said: “Before starting the Developing Entrepreneurial Women course I had resigned myself to looking for a job at the end of my degree. These last six weeks have given me the tools and mindset to follow my dream of launching my business."

Clarity at Work

Clarity at Work provides intense 2-day coaching packages that take people from being stuck to taking meaningful action.

Founder Laura Kingdon said: "Prior to the Developing Entrepreneurial Women programme, I felt out of my depth as a business owner. I struggled to price my product let alone market it to others. I now have a regular income and am considering how I’ll fund and grow my venture in years to come. Each session inspired me and helped build my confidence."

Lexical Peaks

Lexical Peaks provides proofreading and copyediting, with genuine care and enthusiasm for your writing. The business works across all genres and materials, with a specialism in fiction and outdoor literature.

Founder Philippa Lewis said: "I've found the course so worthwhile, particularly for helping me refine my pitch and helping me rethink my approach to marketing. It's also been really valuable to connect to other women at similar points in their careers. I'd definitely recommend it for anyone starting out with a new business."

Midwest in South Wales

Midwest in South Wales is an online blog publishing classic American food for British home cooks.

Founder Jo Scott said: "Before the course I was stuck in a cycle of thinking, I had lots of ideas but was struggling on how to even start. By attending the masterclasses and listening to others who have been in my shoes tell me to “just do it”, I made some real action happen. Within a week of the first masterclass I had registered my domain, and within 12 weeks I had built and launched my American food website for British home cooks."

Unstoppable Success Coaching Ltd

Career coaching in South Wales, taking talented professionals from stuck to unstoppable.

Founder Cat Perkins said: "I have extremely enjoyed the USW programme. The resources made available to a start up business for free have been amazing, and I feel very lucky to have had the opportunity and to learn from so many great guests and speakers. The community has been a brilliant part of this and have made some great connections to support me on the business journey. I have particularly enjoyed the business buddy scheme, which has been invaluable to get further guidance and advice to implement the key activity from the programme."

Nexilis HR Solutions

People can be tricky; employment law can be a minefield! Nexilis HR Solutions aims to remove the trepidation that arises when things go wrong, creating solutions through a combined HR and operational lens.

Founder Claire Bounds said: “I am continuously recommending the programme to everyone as I have found it so inspiring and useful. An excellent resource for women starting a business and a great way to meet inspiring, like minded individuals.”

Honest Rebel

Honest Rebel is here to observe, empower & elevate the independent music scene. Artist services and official merchandise available.

Founder Laura Fedeli said: "I found the programme to be so insightful and inspiring. A privilege to be among so many hard working women and given me lots of motivation for the future."

The Welsh Facialist

The Welsh Facialist specialises in facials and skincare to create a bespoke offering, giving you your best skin ever.

Founder Nicola Morgan said: "I have thoroughly enjoyed the programme & have felt highly supported by everyone involved."

Pethau Papur

Pethau Papur provides stylish stationery to brighten up your desk and your day! Pethau Papur is a Welsh language stationery brand, with all products printed on 100% recycled paper.

Founder Claire Thomas said: "The Developing Entrepreneurial Women course has been hugely beneficial in boosting my confidence with regards to my business and giving me the ‘kick’ I needed to take the plunge and finally launch Pethau Papur. Listening to the journeys of some amazing Welsh female entrepreneurs was so inspiring, connecting with the other course participants and taking part in personal coaching sessions has been invaluable. I would thoroughly recommend the course to anyone who is considering it - I’ve learned so much about business and myself."


HeadHubs is a Coach and Training consultants specialising in mental health, anxiety, stress management and self management.

Founder Ceri Davies said: "Since joining the Developing Entrepreneurial Women programme, I've gained clarity and confidence about my business. Not only have I built my idea and business, but I've built a social media following, my knowledge in HR and finance to best support the business, and an amazing new network full of like-minded business women. For any woman out there looking to launch a business, I'd highly recommend the programme. There is a whole new world out there to discover."

Shecan Closet

A clothing line with an empowering message - Shecan, She did, She conquered.

Founder Chêrie Arlett said: "I really enjoyed the programme as new business owner the sessions were very helpful. I met some wonderful female entrepreneurs that I have kept in contact with and I have since won an Award for best online retailer, I think that is due to the support and insight I gained during this programme as it empowers you to do the best for your business."

Family Pathway

We provide a bespoke coaching service to empower individual children, parents and neuro-diverse adults to achieve their potential and thrive.

Founder Elsa Torres said: "The masterclasses on entrepreneurship were insightful, challenging and helped me to move my doubts and "can't do's" to "I can". It was amazing to meet inspiring entrepreneurs who shared the grind of their own journey's, which gave me a lot of confidence when experiencing my own journey. Thank you DEW, superbly organised and a delivery that is difficult to beat!"

The Welsh Collective

The Welsh Collective aims to bring small businesses together through the power of short videos (TikTok and Instagram).

Founders Jia Wei Lee & Mia Zhang said: “Thank you so much for the Developing Entrepreneurial Women programme! As a graduate startup, we learnt a lot about the UK business ecosystem as international graduates and applied this knowledge in starting a business here in the UK. Loads of jam-packed info regarding legal, accountancy, social media, pitching, and did we mention loads and loads of networking with so many incredible women out there?! Until now we are still connected and it has been amazing to meet some of our cohort in person after the program. We cannot recommend this enough!”

Nature's Pawz

Nature's Pawz is a supplier of natural and environmentally friendly Pet products.

Founder Natalie Lartey said: "I found the programme to be very insightful with loads of little "golden nuggets" of information and fantastic tips. All coming from women, who were once in my shoes, so very relatable. I would highly recommend the programme to anyone that has that idea but just doesn't know where to start. Or equally, to anyone that has made a start but is lacking in confidence or needing guidance on where to go next."

Annmarie James Spiritual Alchemist

Annmarie coaches and mentors spiritually stuck ambitious female entrepreneurs to discover and develop their innate intuitive abilities to improve their personal and professional lives.

Founder Annmarie James said: “During the programme many issues have been discussed, including impostor syndrome, mind-set, strategy, confidence, and social media, among others. I had long struggled with imposter syndrome and was relieved to learn that I wasn't alone. I met some incredible women who were starting and building businesses in similar situations to mine. I now feel more knowledgeable in my chosen profession than ever before, and I can confidently move forward knowing that I will never be alone in business again.”

CAT Davis Translation

Catherine is a qualified freelance translator working from French and Spanish to English. She offers translation, proofreading, revision, transcription and subtitling.

Founder Catherine Davis said: “Would I recommend the programme - unreservedly yes! The Developing Entrepreneurial Women Programme has been amazing. I learned so much - not just about setting up a business from concept to branding, financials to legal stuff, and how to make the perfect pitch, to name but a few - but about myself. Nuggets such as "Feel the fear and do it anyway", "good enough is good enough", "you are good enough" left me feeling that I could conquer the world! The programme gave me the confidence to go out and learn new skills. I would never have imagined that I would be able to launch my website - but I have! Thank you from the bottom of my heart to USW, USW Exchange, NatWest, and all the entrepreneurs who have contributed.”

Other businesses supported include:

  • Pathway to Parenthood, an innovative maternity hub providing bespoke pregnancy, birth, and postnatal education to all. 
  • EduCat Ltd, personalised executive training & development solutions with learning fuelled by market knowledge and research evidence. 
  • Confidence Beyond Adversity Coaching, working with women who have been bullied in the workplace, to regain their confidence and self worth and to build their resilience helping them to become their best selves.
  • Derwen Accountancy
  • The Body Hotel, a Wales-based and international social enterprise company prioritising movement as a therapeutic intervention. The Body Hotel provides training, professional development programmes & dance movement psychotherapy services to the health, wellbeing, education & arts sectors, and underrepresented communities.
  • Alternative Angle Healthcare. Wellbeing Lifecoaching: From feeling fed-up to fabulous. Overcome obstacles affecting your mental, emotional and physical wellbeing & get the life you dream of. Certified coach. 
  • Define Logic Solutions, provides the game industry with artists and designers available to work through freelance and consulting work. 
  • Mid Life Best Life. Women around a certain age have a whole host of challenges to deal with! Mid Life Best Life offers a supportive, understanding environment to help bring about positive, healthy life style changes.
  • Jayne Deborah Studio. Equine, Pet and People Portrait photography with a Fine Art feel. Prepare your Dance Portfolio with a classically trained dance photographer!
  • No Broccoli Allowed. A comical diet book for women. Scientific principles in a fun educated way. 
  • PlayThru. PlayThru is an web-based application that provides digital tools for classroom gamification.
  • Cup of Daisies. We design silk scarves donating 10% to chosen charities.

Get in touch

With USW Exchange hubs in both Pontypridd and Newport Campuses & a comprehensive virtual engagement offering, we're never far away.

If you have any questions about the Developing Entrepreneurial Women programme, contact our team in USW Exchange on [email protected] or by calling 01443 482266.

Join the USW Exchange Business Network

As a member of the USW Exchange Business Network you will receive regular information on funding opportunities, upcoming events and the latest business news.