Low carbon behaviour change improves the bottom line

Rumm RUMMMLow carbon behaviour change is a fundamental aspect of a transition to a low carbon society, but is also key when a large company is looking into reducing its utility bills.

RUMM (Remote Utility Monitoring and Management) is a University of South Wales spin-out company helping companies consuming more than £100,000 of electricity, gas or water per year to reduce their energy bills. Working with customers across the industrial and commercial sectors, it uses the latest innovations in cloud-based data analytics to help businesses monitor and control their energy in real time, and make significant savings in energy costs and carbon.

In 2014, the energy management company looked into new ways to tackle the energy issue, and appointed Phil Griffiths as low carbon psychologist. The behavioural specialist had completed his research on Low Carbon Behaviour with the University of South Wales, thanks to the support of the Knowledge Economy Skills Scholarship (KESS) programme, which allowed him to be fully immerged into the business world and develop new professional skills, whilst completing his study.

*KESS is a major European Convergence programme, which supports collaborative research projects with external commercial partners


Phil Griffiths’ study formulated that an intervention behaviour can be measured at the outset of a project, and, consequently, the energy savings achieved specifically by behavioural interventions can be quantified. RUMM became the first company to measure how much energy can be saved through “non-technical” or “behaviour” measures in an industrial or commercial setting.

Phil Griffiths, KESS Research Student

Phil is pictured with left of picture Steve Lloyd (RUMM) and his academic supervisors at the University of South Wales, Jim Handley and Steve Thomas

Short bio

Responsible for the development and management of the GreyMatter Low Carbon Behaviour Team at npower / RUMM. Utilising Psychology & Behavioural Economics to evoke behaviour change towards saving energy / reducing carbon within the workplace. Specialising in the measurement of behaviour, including the generation and application of energy saving interventions supported with pre and post utility data.

New skills developed through KESS

Energy Management, Energy Audits, Applied Behaviour Analysis, Conflict Resolution, Sustainability, Lean Management

Benefits to the Company

 “I am very proud of the field research we have conducted; it is saving energy, jobs and ensuring commercial and industrial businesses stay in the UK. […] you can achieve anything as long as you have the finance, the passion, the drive, the focus, and the support. Everyone has a talent, ability and skill. KESS simply provides you with all the tools needed to mine that resource, enabling you to succeed in the real world. It’s a journey worth taking.”



Since its inception in 2005, RUMM has already saved over £43million for its customers, but it came as a shock in 2014 when it realised that non-technical savings were usually greater than technical savings.

Dr Steve Lloyd, RUMM chairman and co-founder, explains.

”The innovation in RUMM’s methodology is that both energy and behaviour are measured prior to an intervention, so that the results can be accurately quantified.”

“This is the first time that behavioural interventions have been measured scientifically, and the reasons for success pinpointed.”

“Our study shows that even in a company where energy saving appears to be at its optimum, behavioural interventions can lead to a substantial cut in energy consumption, saving the company significant sums of money.”

“We have appointed Phil to our team, as his expertise will enable us to carry out behavioural interventions in a wide range of companies.

“This element will complement the service we already provide, making substantial energy savings for businesses by installing the appropriate technical infrastructure and supplying specialist resource,” Dr Lloyd adds.   



RUMM helps commercial and industrial companies to understand the costs, legislation and opportunities for cost and energy reductions open to them.



RUMM was the first company to measure how much energy can be saved through “non-technical” or “behaviour” measures in an industrial or commercial setting.


RUMM provides its customers with a full innovative digital solution, complemented by a non-technical tailored approach that allows companies to make substantial savings.

About KESS I

Knowledge Economy Skills Scholarships (KESS) is a major European Convergence programme. Several Welsh Universities worked jointly to develop and support integrated research and offer a great postgraduate experience to students who were originally less likely to fulfil their full academic potential.

Led by Bangor University and benefiting from European Social Funds (ESF), KESS supported collaborative research projects (PhD and Research Masters) with external partners based in the Convergence area of Wales (West Wales and the Valleys).

KESS I ran from 2009 until 2014, and achieved 230 PhD and 223 Research Masters projects across Wales (21 PhD and 10 Research Masters at the University of South Wales). KESS II will run until 2021. 

Ysgoloriaeth Sgiliau Economi Gwybodaeth (KESS) yn Gymru gyfan sgiliau lefel uwch yn fenter a arweinir gan Brifysgol Bangor ar ran y sector AU yng Nghymru. Fe’i cyllidir yn rhannol gan Gronfeydd Cymdeithasol Ewropeaidd (ESF) cydgyfeirio ar gyfer Gorllewin Cymru a’r Cymoedd.


Knowledge Economy Skills Scholarships (KESS) is a pan-Wales higher level skills initiative led by Bangor University on behalf of the HE sector in Wales. It is part funded by the Welsh Government’s European Social Fund (ESF) convergence programme for West Wales and the Valleys.

KESSII_200x106.pngESF2 150x109

Faculty of Faculty of Life Sciences and Education

The University of South Wales has a strong tradition of health science education at all levels, from undergraduate training to postgraduate study and research.

By focusing on the workplace and preparation for practice, it allows specialist research units and centres to operate across the spectrum of health, education, sport and science. 

Although staff members are aligned to one research area, the Faculty have adopted a holistic approach and collaboration across the different research units and groups is common. Researchers create links with health economics, social policy and psychology providing solutions to real-life problems.

Within health and social care, the Faculty have established units of national and international renown in learning disabilities, genetics education and public engagement, and health economics.

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Like to find out more?

If you would like to know more about KESS 2 and how to apply, please click here