BA (Hons) Advertising Design

This Advertising Design degree is one of only a few specialist advertising courses in the UK. We focus on creative ideas, technical skills, and understanding contemporary digital culture.

You’ll explore the areas of art direction, copywriting and strategic development, as well as how to design campaigns for all forms of advertising, including via social media, motion and traditional print-based designs.

Your studies will help you gain creative and technical skills, as well as the confidence to work in the fast-paced and ever-changing world of the advertising industry.

We have strong links with the creative industry and you’ll work with creative professionals through ‘live’ projects. Recent projects have included companies such as Brains Beer, Cadburys, Welsh Water, Fanta, Ben & Jerry's, Nike, Google, Eurostar and Chanel.

We’re also actively involved in the D&AD New Blood (Design & Art Direction) and YCN education schemes, which provides the students opportunities to showcase their work to advertising agencies.

Past graduates have gone on to work for Cardiff / Bristol  based agencies S3 and Epoch Design, as well as global agencies such  Digitas LBi, Adam & Eve, Revolt, Cult Ldn, Isobar, Ogilvy, Havas Hellas and MullenLowe London.

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UCAS Code Study Mode
2020
Duration Start Date Campus Campus Code
392A Full-time 3 Years September Cardiff (ATRiuM) B
UCAS Code Study Mode
2021
Duration Start Date Campus Campus Code
392A Full-time 3 Years September Cardiff (ATRiuM) B

Year one develops your ability to generate new ideas and concepts, and to solve communication problems.

In year two, you’ll ‘work’ for real clients and agencies, and understand professional expectations. This year also offers the opportunity for a European exchange through the Erasmus programme, or work experience.

Your final year is regarded as a professional year. You’ll tackle national and international design competitions and have further opportunities to meet professional designers.

Year One: Advertising Design degree

  • The Creative Process
  • Advertising for Print
  • Advertising Fundamentals
  • Advertising for Audio and Video
  • Copywriting
  • The Advertising Industry

Year Two: Advertising Design degree

  • Customers and Consumers
  • Advertising for Digital and Experience
  • Marketing Strategy
  • Building Brands with Advertising
  • The Agency
  • Emerging Technologies: Opportunities and Trends

Year Three: Advertising Design degree

  • Professional Project
  • Compete for Success
  • Advertising Collaboration
  • Case Study
  • International Advertising

Teaching

Advertising Design is centred on creative ideas, technical skills, and an understanding of contemporary culture.

You will work in an exciting and constantly changing area of design, exploring the areas of art direction, copywriting and strategy development, as well as designing campaigns for all forms of traditional and new media advertising.

Our partnerships with design industry leaders provide you with an inspiring programme of visiting guest lecturers developing your professional practice with live and competition briefs alongside workshops with practicing designers.

Assessment

Throughout the Advertising Design course you will be assessed on both practice-based modules and written assignments. You will receive clear and detailed feedback that will help you reflect on, and further develop your strengths.

Placements

We recognise the power of connections, and throughout your three years with us, you’ll have numerous opportunities to engage with creative agencies, both locally and in London.

This may be in the form of a live brief, an industry visit or a guest speaker. Some of our recent briefs have been for clients such as Snow + Rock, Cadbury’s, BBC Worldwide, Clarins and Exterion Media.

You'll have the chance to apply for an internship programmes with Epoch Design Bristol, Golley Slater Cardiff plus a vary of agencies across UK and Europe.

You’ll also have the opportunity to enter industry competitions including D&AD New Blood Awards and YCN Awards and follow in the footsteps of our many award-winning students.

Lecturers

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Interview

An interview and portfolio are required for this advertising course. Your portfolio should demonstrate strong artistic and design abilities. Your portfolio should be a carefully constructed selection of your work, preferably produced during your most recent course of study, and can include any personal work or projects that you feel are relevant to the course.

All work should be well organised and presented.You should be prepared to discuss your work and any designers and or artists who have influenced you.

Typical A-Level Offer

BCC - CDD to include a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level with a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass in a relevant subject (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements

In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

Find out how to pay your tuition fees in full or by payment plan.

This course is eligible under the Enhanced Learning Credits scheme for Ex-Armed Forces personnel.

International Scholarships are available for self-funding international students.

August 2020 - July 2021 Fees


  • Full-time UK and EU: TBC

  • Full-time International: TBC

August 2021 - July 2022 Fees


  • Full-time UK and EU: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Kit (Uniform and Equipment) £150
Materials. Per year
Field Trips £500
Field trip to Europe.
Other: Printing & Exhibition Costs £150
Year 3

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

The dynamic nature of the Advertising Design course allows graduates to have excellent opportunities throughout a range of advertising, design and creative careers. Graduates can also progress to postgraduate study.

Recent graduates of the Advertising Design course have gone into roles such as:

  • Creative Director
  • Copywriter
  • Motion Artist
  • Account Handler
  • Researcher
  • Planner
  • Media buyer
  • Digital Marketer
  • Creative Technologist
  • PR
  • Graphic Designer
  • Photographer
  • Brand Manager
  • Ad Director
  • Advertising Creative
  • Graphic Designer
  • Web Designer
  • Art Director
  • Advertising Account Executive

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.

Full-time