As part of their course, Advertising and Design students Rhys Perez and Kat Lwahas worked on a live brief for Bowel Cancer UK with the support of Taxi Studio Bristol, a design agency in Bristol.
Rhys and Kat were tasked with creating a fresh and disruptive awareness campaign for Never Too Young - anew charity that is part of Bowel Cancer UK, which has been created to target a younger audience. With the number of people under 45 being diagnosed with Bowel Cancer up by 40%, one of the main aims of the campaign was to raise awareness of bowel cancer in younger people.
We spoke to them about how it felt to work on a live brief with a real-life company, the support they received, and how they overcame working remotely:
What were the aims of the campaign?
The students were tasked with creating a fresh and disruptive awareness campaign for Never Too Young - anew charity, which is part of Bowel Cancer UK, designed to target a younger audience. With the number of people under 45 being diagnosed with Bowel Cancer up by 40%, one of the main aims of the campaign was to raise awareness of bowel cancer in younger people, in a way that resonates, interests, and compels them to act.
How did you decide to approach the brief?
Rhys: The project was introduced to us during the first semester of the third year of the course. Lee Thomas, our course leader, got in contact with a range of charities and agencies for the module advertising collaboration. After breaking down each brief, Kat and I chose the brief for Bowel Cancer UK which had been set by Taxi Studios. We chose the brief as not only was it for a great cause but getting feedback and presenting your creative ideas from an agency is extremely valuable, especially as an advertising student.
Kat: Rhys and I have worked on a bunch of projects together and we'd got a pretty good creative process working by the time we got the brief!
How did you work together on this campaign?
Rhys: When it came to working collaboratively, myself and Kat Lwahas were just shy of 4000km away from each-other - I am based in South Wales and Kat’s based in Nigeria! As a team we caught up and tackled the brief through Discord almost daily, had weekly catch-up sessions with our tutors and feedback from Taxi Studios was always appreciated.
Kat: When it came to tackling the brief, we ran through a couple of ideas and bounced them back and forth until something stuck. Once we had something, we went over a rough story and then split our workloads, I started storyboarding the ads and Rhys began the groundwork for our research journal. Once the idea had been storyboarded, we got it into the hands of an animator who brought our ideas to life.
What was your favourite part about working on this campaign?
Rhys: My favourite part of working on this project was seeing the final product that you’ve produced after several weeks or months of hard creative thinking and fine tuning. The feelings of accomplishment and confidence is incredible when presenting and handing the final project in.
Kat: My favourite part of the project was seeing everything come together in the final moving image piece.
How did you find working remotely?
Rhys: Working remotely definitely had its challenges, as I soon found out during the first lockdown. However, after finding my creative process at home, diving straight into third year with a live brief felt great. The obvious downside is the fact that you don’t get that human aspect of going into the University’s creative room and personally speaking to tutors and getting advice from friends, but there wasn’t a point where I felt like I didn’t have anyone to get advice and feedback from as Lee Thomas, the module leader, was always one email away.
Did you enjoy the experience of working on a live-brief?
Rhys: It was a great feeling to work with a real-life company, getting genuine positive feedback about your work from creatives in the industry is a definite confidence boost.
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