BA (Hons) Business and Management (Event Management)


This business and event management course will develop your understanding of the theory and practice of events management, while being aligned to a strong core of business and management.

You will develop a range of highly important skills for the event industry from financial decision making, people management and event operations management to marketing and public relations and client management. And to maximise your employability, you will spend 10 weeks working in industry. 

Accredited by the Chartered Management Institute (CMI) this is one of the few event management courses in the UK that allows you to gain the CMI Level 5 Diploma in Leadership and Management as part of your degree.

The University of South Wales was rated Top in Wales for teaching quality in Business Studies (The Times Good University Guide 2021)

The BA (Hons) Business and Management (Event Management) is a specialist route within our BA (Hons) Business and Management. Applications for this course should be made through UCAS using UCAS code N201. You will then be given the opportunity to select one of the specialist routes during the first year of the course.

Join our LinkedIn group

2021/22 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
Full-time 3 Years September Treforest A
UCAS Code Study Mode
Duration Start Date Campus Campus Code
Full-time 3 Years September Treforest A

The event management course has been developed to enable the progression from introductory understanding of business concepts in the first year to the necessary critical skills expected of a business graduate in the final year.

The first year covers contemporary management challenges. As it is shared across all our business courses, you'll have the flexibility to transfer to another course if you decide you want to pursue another area, such as marketing or supply chain management.

Year two takes a practical look at the theoretical concepts presented during the first year and provides an opportunity to engage in work-based learning through our industry internship scheme.

Year three will integrate your academic knowledge and develop a deep understanding of the inter-disciplinary nature of business.


There are 14 hours of teaching per week plus one hour per week of student support.

Modules are delivered over 10 week blocks.

Your studies will be underpinned by the latest research undertaken by the South Wales Business School Research Group. This means you will be taught by academics who are at the forefront of their specialist field.



Modules are assessed through a mixture of exams, essays, reports and reflective practice. Presentations, consultancy projects and running a live event are an integral part of the assessment, which allow you to develop practical skills essential in the events sector.


In addition to their BA (Hons) Business and Management (Event Management) degree, students completing the course will graduate with the CMI Level 5 Diploma in Leadership and Management, taking graduates a step closer to being recognised with Chartered Manager status.


Getting that dream job is what it’s all about, so students are encouraged to undertake a minimum of 10 weeks in the event industry during the second year to maximise employability.

We have excellent links with a variety of organisations such as BBC Wales, Caerphilly County Borough Council Tourism and Events, Eventure UK, Welsh Government, Swn Festival and CADW, where students have previously undertaken placements.

Our students also benefit from engagement with the established practitioner relationships the South Wales Business School has developed.

These relationships provide excellent opportunities for practitioner-led guest lectures, field visits, career development events, observational and practical research, student placements and scenario-led assessment.

There are also personal development opportunities through engagement with the South Wales Business Clinic, where students can become trainee business analysts engaging with a range of businesses in the region to provide evidence-based responses to contemporary business challenges.



Field Trips

There are a number of field trips to relevant event venues and many opportunities to gain event experience. Previous visits include Cardiff’s Winter Wonderland, Caerphilly Castle and The Harry Potter Experience. Past links with practice include Stroke Association Wales, Cardiff Museum, Total Students and BBC Wales with additional connections are being made on a regular basis.

There may be additional costs associated with this course

Featured Lecturer:
Diane O'Sullivan, course leader

Diane O'Sullivan, course leader

Event management is a relatively new field for degree level studies but like leisure, sport and tourism before it, it is professionalising fast.

Lots of practitioners are coming back into education to fill in gaps, expand their horizons and get that qualification to prove their knowledge and skills.


The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma and obtain a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements
In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2021 - July 2022 Fees

  • Full-time UK:  £9000

  • Full-time International:  £13500 

August 2022 - July 2023 Fees

  • Full-time UK: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students
Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly. 

International students
Apply directly to the University if you live outside the UK/EU. 

Admissions statement

Whilst the Event Management degree has been designed to prepare you to work in the event sector, you’ll also gain business skills transferable to any job. These include communication, managing people and teams, project management, health and safety, risk assessment, and marketing, to name but a few.