Min Lane, a Business and Marketing graduate tells us how her studies helped build the foundations for her successful, handcrafted, leather bag business, Niche Lane.
“I took the course because I wanted to develop my knowledge of the business world. The marketing module helped me to understand and identify a niche market for my business, how to create a unique selling point and how to market them. The accounting elements helped me to understand how to set up and manage the financial side of business.
As the Co-Founder of Niche Lane, Min initially created the idea towards the end of her second year, when she was asked to produce a business plan as part of an assignment.
“I was required to carry out market research, create a virtual brand and develop a theoretical marketing plan. “On conducting my market research, I identified a fast growing men’s grooming and accessories market. The men’s leather bag and grooming market was popular at the time and still had plenty of room for newcomers. I designed a bag and sourced the leather, using my years of sourcing experience, and began to sell bags during my last year in university.”
She continues, “Ultimately, I really enjoyed putting the theory into practice while I was still studying. The course gave me the tools I needed to have the confidence to start my own business and see how all the things I studied, worked in practice.”