Shane Richard Jordan, Business and Management graduate, always had a passion for comic books and after years of working in retail, Shane had the aspiration to open his own business. It was only a matter of time before the two joined, forming Sin City Comics.
"I worked in retail for 10 years and after being let down constantly by employers; I knew I wanted to start my own business. It was then I decided to go to university and gain a business degree. I worked out a business plan and things went from there.
During my second year of university, I knew it was the right time for me to open Sin City Comics and I managed to occupy a stall in Cwmbran. My success at Cwmbran meant I could afford to move on to Newport where I now have a bigger shop."
Shane knew by obtaining a degree it would help both himself and his business grow, he wanted to further his skill set so decided to look into BA (Hons) Business and Management.
“The lectures and staff were brilliant, they helped me grasp different ideas and techniques, which in hindsight, helped me develop my business. The marketing elements of the course were the most beneficial, looking at the history of marketing campaigns and what worked well for companies and also what didn’t work as well. It gave perspective which has helped me when designing my marketing strategy for both the shop and GeekedFest.”
Shane’s newest venture, GeekedFest, has also become a huge success. Home to Newport’s annual Comic-Con event, the idea originated in 2015 and has since generated a huge following with Shane now introducing the event to Swansea, where he is also hoping to open his second comic shop.
He said, “We aim to have four comic-cons running annually with our Christmas GeekedFestive event. Building the brand and establishing ourselves in this demanding market is what will occupy us over the next few years, testing the waters in other areas and ideally gaining support from the local councils. We have big plans and so far it’s going to plan!
He continues, “To all budding entrepreneurs and business owners, starting a business isn’t for the half-hearted, go into it with a business plan and be realistic, it hasn’t all be plain-sailing for me but I stuck it out and it is the best decision I made.”