BA (Hons) Fashion Marketing and Retail Design


In the past, selling fashion was largely restricted to shops; now we shop online, on our phones, and through official channels and social media. The fashion industry needs people who understand the rapidly shifting way that fashion is marketed. Through this Fashion Marketing and Retail Design degree, you’ll become part of a group of fashion students and graduates who are known for their skills, knowledge, professionalism and creative vision.

This Fashion degree is based in the heart of Cardiff, a city now known as one of the UK's top shopping destinations, with both big brand, high street retailers in St David's shopping centre, as well as boutique, independent shops in the famous Cardiff arcades.

You’ll be encouraged to think independently, experiment, try new ideas and achieve your aspirations. This approach offers the skills you need for a career in fashion retail and marketing, as well as the creative and technical ability to produce original materials for promotion across different media.

You can engage with industry through live briefs and work placements, giving you valuable industry experience. Previous partnerships have included Motel Rocks, John Lewis and Topshop. You could also take part in national and international trips to cities known for their cutting-edge approach to fashion and retail (additional costs apply). Past visits have included London, New York, Copenhagen and Los Angeles.

> USW Fashion graduate portfolio website

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The Fashion Marketing and Retail Design degree will introduce you to the expanding range of communication methods used in fashion marketing. You’ll also explore the importance of brand identity, changing consumer markets and the role of fashion in society.

The first two years cover a wide range of subjects, allowing you time to explore a variety of directions and develop your core skills and understanding. Throughout the course, you will consider the wider context of fashion in relation to the cultural, economic, environmental, social, technological, ethical issues that shape its development and influence consumer behaviour, marketing and the retail environment.

The final year allows your specialism, developed over the previous two years, to come to life. Using the core skills and knowledge acquired throughout your studies the third year is when you implement this and focus on your career post graduation.

Year 1 - Fashion Marketing and Retail Design degree

  • Introduction to Fashion Marketing and Promotion
  • Fashion Marketing
  • Colour and Trend Forecasting
  • Fashion in Context
  • Consumer Behaviour
  • Fashion Retail Branding

Year 2 - Fashion Marketing and Retail Design degree

  • Experiential Store Concepts
  • Online Retail Environments
  • Fashion Buying and Merchandising
  • Retail Services Design
  • Fashion in Context
  • Work Placement Module

Year 3 - Fashion Marketing and Retail Design degree

  • Brand Futures
  • Professional Marketing Experience
  • Critical Research in Fashion (Dissertation)
  • Major Fashion Retail Project


Subject to revalidation
This course is subject to revalidation, this means it is under review as part of the University’s standard quality assurance and enhancement processes. Course and module content is indicative and may change through the revalidation process. As soon as the course is revalidated, the details will be confirmed and published on the University website.  In the unlikely event the course does not go ahead as planned, or is significantly amended, we will write to inform you. If this happens, we’ll help you to find a suitable alternative course either at USW or at another provider.


Teaching on the Fashion Marketing and Retail Design degree is based on the idea of knowledge exchange and students are encouraged to actively participate in their learning in an open, progressive and honest educational environment.

The focus is on developing transferable skills such as research, analysis, communication, visual presentation, professional presentation, styling, enterprise and reflective practice. There is a strong focus on employability as well as working with social media and its professional application within fashion businesses and enterprises.

Our Fashion Marketing and Retail studios provide spaces for lectures, studio and workshops, photography and visual merchandising. We are and Apple authorised partner with all studios equipped with iMacs, together with software packages such as Creative suite master edition.


Assessment is 100% coursework, working on practical projects that are underpinned by key theories and academic research. The mix of assignments includes practical investigation through studio, workshop and group activities, case study investigations and follow-up investigations after industrial visits and projects. All assessments are underpinned by key theories and academic research.


The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

The University of South Wales joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.


Adam Williams, Course Leader
Simon Thomas, Senior Lecturer
Sarah Lees, Lecturer

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.



Applicants are required to attend an interview and bring a portfolio. Here are some helpful tips and guidelines.

Typical A-Level Offer

BCC - CDD to include a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level with a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass in a relevant subject (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements

In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

Find out how to pay your tuition fees in full or by payment plan.

This course is eligible under the Enhanced Learning Credits scheme for Ex-Armed Forces personnel.

International Scholarships are available for self-funding international students.

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Kit (Uniform and Equipment) * £50
Materials in Year 1
Kit (Uniform and Equipment): Materials * £0 - £100
Years 1 & 2: Sourcing, printing and finishing of outcomes
Other: Travel and Exhibition Costs £50 - £350
£50 (Years 1 & 2), £350 (Year 3)
Kit (Uniform and Equipment): Materials * £0 - £500
Year 3: Research and printing costs

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

Fashion Marketing and Retail Design students work with major brands on live projects, alongside students from other creative disciplines, which gives real industry experience. Industry placement are also offered, with work experience built in to the second year of the course and the option to undertake a four-year sandwich degree that includes a year of work experience in industry. Students have previously undetaken placements with brands such as Harvey Nichols, Next and Topshop. 

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.