Fashion Marketing students launch Pop Up Shop with Motel Rocks

Students from BA (Hons) Fashion Marketing and Retail Design worked on a live brief for student focused online retail brand Motel Rocks

The group secured a retail space within Cardiff's Capitol Centre on Queen Street, to run a three-day interactive pop up space. The space was a unique multi-channel concept, which offered the predominantly online brand Motel an offline presence.

This allowed consumers to touch, feel and try on their range of clothing before making a purchase. There were even unique discounts on the days.

The students were fully responsible for all areas of store design, communication and liaison with the brand – giving them unique industry insight and experience which would be invaluable for their careers and studies.