What makes a business a success or failure? Using real company case studies and current news items, the Strategic Management module gets to the bottom of this question.
Recent case studies have asked:
Through use of analytical models and frameworks, this module gets to the heart of what companies do to achieve competitive advantage.
Using internal and external analysis of the business environment you will gain invaluable skills which allow you to answer a number of crucial business questions:
Bringing together themes from a number of different business disciplines such as Finance, HRM, Marketing, Purchasing and Supply and Enterprise, Strategic Management gets to the heart of what really makes businesses tick.