Students create concepts for revolutionary ‘perfect’ pubs

Students from USW’s BA (Hons) Interior Design course have created concepts for revolutionary ‘perfect’ pubs as part of a University project in collaboration with Alcohol Concern Cymru.


Students produced a series of designs as part of the annual #DrinkLessEnjoyMore campaign, which promotes sensible drinking.


The winner was Zoe Parr, who’s concept ‘Biophilic’ turned the traditional pub into something akin to an indoor garden.


“My concept was to have a lot of light and natural things and there was no alcohol on show because that would promote and advertise the drinking more.


The idea is to turn the whole pub concept on its head to make it more healthy and not about drinking to excess.


I looked at growing plants and herbs that could be used in some of the drinks. It’s an interactive design.”


Other student ideas included juice barrels and window displays of soft drinks to make them an enticing option, as well as performance spaces, skittles, and board games to create a relaxed drinking environment, that does not revolve around heavy drinking.


The concepts were put before a judging panel including USW lecturers, representatives of Alcohol Concern Cymru and the Welsh Government who chose Zoe as the overall winner.