BA (Hons) International Events Management

Delivered in partnership with the Celtic Manor Resort Hotel and International Convention Centre (ICC) Wales, the course aims to combine the base of Events Management theory with the opportunity to develop practical industry experience in an international market setting. With a strong emphasis on the principles of sustainable project management throughout, the course provides students with an advanced business education whilst contextualizing this learning in the field of events management. 

The event industry is one of the fastest-growing industries in the world, playing a fundamental part in economic development locally, nationally and internationally. It is now worth £42.3 billion in the UK alone and offers diverse and exciting career opportunities around the world. This innovative International Events Management course will be delivered in partnership with the Celtic Manor Resort and ICC, offering a unique opportunity for students to experience the events industry from a range of perspectives throughout their study. This is a first of its kind programme in the UK and has inherent local, national and international appeal. 

The course brings together our established expertise in events studies, and business and management, to provide a critical understanding of the various concepts and issues, research techniques and examples of distinctive practice across this diverse field.

Our prestigious partner organisations provide opportunities for you to gain valuable international experience in a professional working environment, increasing your confidence, skills and employability when you graduate.

2020/21 update: Blended learning approach for USW courses.

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
N823 Full-time 3 Years September Newport City C
N824 Sandwich 4 Years September Newport City C

The course is based on distinct themes in each year.

Year 1

Year one is the Introduction to Contemporary Management Challenges in the Event Industry and is based on 6 modules that establish core principles of business and management and the operational aspects of Event Management and development of personal and professional skills associated with employment in the industry. Students will be exposed to a range of events and the inner workings of the industry at the ICC Wales and Celtic Manor Resort.

Year 1 modules

You will study 6 core modules in your first year. Each module is 20 credit point.

  • International Event Management
  • Accounting for Event Professionals
  • Marketing and Consumer Behaviour
  • Becoming a Professional: Critical Enquiry
  • Sustainable Events Design and Experience
  • Economics, Law and Business Events Environment

Year 2

Year Two builds on the foundations of Year One and focuses on the learning of theory and its practical application in industry to allow students to start to build more in-depth knowledge of management within the events industry.  In this year, students will study in USW and work on high profile events at our industry partners. This will increase students’ motivation and commitment to their planned career in the events industries.

Year 2 modules

You will study six 20 credit point core modules in the second year:

  • Convention, Exhibition and Conference Management
  • Managing People in a Global Workplace
  • The Digital Workplace for Event Professionals 
  • Live Event Production I
  • Events Project and Risk Management
  • Events Professional Practice and Employment Experience

Year 3

Year Three provides the culmination of the study and focuses on the critical thinking skills to explore the way that strategy and growth is key for the effective management of international events.  Alongside the subjects such as Strategy, Digital Marketing and Third Sector Events,  students will have the opportunity to conduct a dissertation or Consultancy or Enterprise project as part of the Business Clinic.   This experience enables students to work with organisations on a particular business challenge and draw on the knowledge that has been developed on the course to solve those challenges in an innovative and creative fashion. Students will have the opportunity to  plan,  manage and run their own live event at the Celtic Manor Resort.

Year 3 modules

You will study five 20-credit modules plus a dissertation or consultancy report (40 credits).

  • Dissertation or Consultancy Report (International Event Management)
  • Live Event Production 2
  • Strategic Issues in Events Management
  • Third Sector Events
  • Digital Marketing in Events

This course offers the opportunity to gain extra events-relevant qualifications such as:      

  • APM Project Fundamentals Qualification (PFQ) - (SCQF Level 6)
  • Emergency First Aid Course
  • IOSH Managing Safely Certificate
  • Security Industry Authority License
  • Event Safety Passport
  • BII National Licensee’s Certificate
  • Events safety passport qualification


The course is delivered through a series of modules.  The modules are normally studied in blocks of three to enable students to develop the depth of analysis and understanding.  Alongside the taught modules based on class content the course also offers industry linked subjects and field trips undertaken at our Industry partners.

Typically, the learning experience will be a blend of class activity and independent learning for the modules.  For the study abroad and project modules students will have a combination of taught elements but with a stronger focus on self-study.

Typically, students would have around 12 hours class contact per week during the taught modules.

The typical week would be based around 4 days of timetables activity.

The Business School and wider Faculty provides a range of guest lectures working in the industry who will provide you with insight into today's events environment and business strategy and careers opportunities that students would be encouraged to attend.


The course is assessed in a variety of ways. As well formal methods students will be expected to evidence a wide range of skills through industry-focused presentations and reflective writing. As the International Business world is the focus of study different styles of report writing will instil the relevant skills for students.


The students on the existing Events Management degree already have excellent rates of employment on graduation and this proposed course will focus the career opportunities further.  As the delivery of the course is in partnership with industry bodies such as the Celtic Manor Conference Centre it is envisaged that students will have accelerated opportunities within these companies. Career pathways include public and private sector employers, in a range of areas including Events, Project Management, Marketing and Strategic Management based roles where Events play a substantial role.

As well as the study abroad; work placement and dissertation/consultancy project the Business School supports the USW Enactus branch. Enactus is an international organization that works with students in developing socially responsible businesses.  Students have the ability to become members of the USW branch to work with students in other subject areas on a series of projects that impact the community.

This is a unique within the University sector in the way that industry experience is to be entwinned within the student learning. The course designed in partnership with the Celtic Manor Conference Centre and other organisations so will clearly address the needs of the industry and will be developed to reflect trends within the sector.


Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2020 - July 2021 Fees

  • Full-time UK and EU:  £9000

  • Full-time International:  £13200 

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

The course equips students for careers in management in a range of sectors and particularly within an international context. 

Graduate trainee opportunities with international companies would be suitable career starting points on completion of the course.