BA (Hons) International Events Management

TOP IN WALES FOR HOSPITALITY, EVENT MANAGEMENT AND TOURISM - GUARDIAN LEAGUE TABLE 2021

Delivered in partnership with the Celtic Manor Resort Hotel (CMR) and International Convention Centre Wales (ICCW), the course aims to combine the base of Events Management theory with the opportunity to develop practical industry experience in an international market setting. With a strong emphasis on the principles of sustainable project management throughout, the course provides students with an advanced business education whilst contextualising this learning in the field of events management. 

The event industry is one of the fastest growing industries in the world, playing a fundamental part in economic development locally, nationally and internationally. It is now worth £42.3 billion in the UK alone and offers diverse and exciting career opportunities around the world. This innovative International Events Management course will be delivered in partnership with the CMR and ICCW, offering a unique opportunity for students to experience the events industry from a range of perspectives throughout their studies. This is a ‘first of its kind’ programme in the UK and has inherent local, national and international appeal.

The course brings together our established expertise in events studies, and business and management, to provide a critical understanding of the various concepts and issues, research techniques and examples of distinctive practice across this diverse field.

Our prestigious partner organisations provide opportunities for you to gain valuable international experience in a professional working environment, increasing your confidence, skills and employability when you graduate.

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2021/22 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
2022
Duration Start Date Campus Campus Code
N823 Full-time 3 Years September Newport City C
N824 Sandwich 4 Years September Newport City C

The course is based on distinct themes in each year. Year one is the foundation period of study during which students are brought up to a common standard in relation to a number of subject areas which will underpin future studies in events, in terms of both contextual material and analytical and presentation ability and development of personal and professional skills associated with employment in the industry. Students will be exposed to a range of events and the inner workings of the industry at the CMR and ICCW.

Year 1

You will study 6 core modules that combine taught and work-based learning elements in your first year. Each module is 20 credits.

  • Becoming a Professional: Critical Enquiry
  • International Events Management
  • Work-based Learning in Event Operations 1
  • Marketing and Consumer Behaviour
  • Becoming a Professional: Enterprise Project
  • Work-based Learning in Event Operations 2

Year 2

Year Two builds on the foundations of Year One and focuses on the learning of theory and its practical application to allow students to start to build more in-depth knowledge of management within the events industry. In this year, students will study in USW and work on high profile events at our industry partners, which will increase students’ motivation and commitment to their planned careers.

You will study six 20 credit core modules in the second year that combine taught and work-based learning elements:

  • Accounting for Event Professionals
  • Events Project and Risk Management
  • Live Event Production 1
  • Events Professional Practice and Employment Experience
  • Digital Marketing in Events
  • Live Event Production 2

Year 3

Year Three provides the culmination of studies and focuses on the critical thinking skills to explore the way that strategy and growth is key for the effective management of international events. Alongside specialist modules, students will have the opportunity to plan, manage and run their own live event at the CMR/ICCW and plan and undertake their own research and become an expert on their work. Students will work with organisations on a particular business challenge and draw on the knowledge that has been developed on the course to solve those challenges in an innovative and creative fashion.

You will study four 20-credit core modules that combine taught and work-based learning elements in the third year, plus a Dissertation or Consultancy Report (40 credits).

Core modules:

  • Sustainable Events Design and Experience
  • Convention, Exhibition and Conference Management
  • Strategic Issues in Events Management
  • Third Sector Events

Optional modules:

  • Dissertation or Consultancy Report (International Events Management)

 

This course also offers the opportunity to gain extra events-relevant qualifications such as:      

Teaching

The modules are normally studied in blocks of three each term to enable students to develop the depth of analysis and understanding.  Alongside your class time you will also engage in industry experience and field trips with our industry partners.  For example, for the Work-based learning in Event Operations 1 and Work-based learning in Event Operations 2 modules you will spend approximately 50 hours/module  undertaking work-based learning which may require some unsocial hours and may be undertaken in 8 hour shifts across a number of weeks.

The Business School and wider Faculty provides a range of guest lectures by people working in the industry who will provide you with insight into today's events environment and business strategy and careers opportunities, that students would be encouraged to attend.

Research

Your studies will be underpinned by the latest research undertaken by the South Wales Business School Research Group. This means you will be taught by academics who are at the forefront of their specialist field.

 

Assessment

The course is assessed in a variety of ways. As well formal methods students will be expected to evidence a wide range of skills through industry-focused presentations and reflective writing.

As the International Business world is the focus of study, the different styles of report writing will instil the relevant skills for students.

Placements

The students on the existing Events Management degree already have excellent rates of employment on graduation and this proposed course will focus the career opportunities further.  As the delivery of the course is in partnership with industry bodies such as the Celtic Manor Conference Centre it is envisaged that students will have accelerated opportunities within these companies. Career pathways include public and private sector employers, in a range of areas including Events, Project Management, Marketing and Strategic Management based roles where Events play a substantial role.

As well as the study abroad; work placement and dissertation/consultancy project the Business School supports the USW Enactus branch. Enactus is an international organization that works with students in developing socially responsible businesses.  Students have the ability to become members of the USW branch to work with students in other subject areas on a series of projects that impact the community.

This is a unique within the University sector in the way that industry experience is to be entwinned within the student learning. The course designed in partnership with the Celtic Manor Conference Centre and other organisations so will clearly address the needs of the industry and will be developed to reflect trends within the sector.

Featured Lecturer:
Dr Simon Thomas

Dr Simon Thomas

Dr Simon Thomas is an active researcher in tourism and events. Much of Dr Thomas' research centres around the two areas of Pilgrimage Touristic Studies and Memorials as Pilgrimage Shrines. Prior to commencing a career in academia Dr Thomas worked in Visitor Services Support for Cadw, the Welsh Government body responsible for the historic environment in Wales.

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level.

Typical Access to HE Offer

Pass the Access to HE Diploma and obtain a minimum of 80 UCAS tariff points.

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements
In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2022 - July 2023 Fees


  • Full-time UK: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Field Trips £250
Events attendance (opportunities are provided to attend events beyond the curriculum). Cost will depend on location and ticket price but could be estimated as £250-300 across the duration of the course.
Field Trips £500
Placement costs (travel costs dependant on location). Estimated at £500-800 across the duration of the course.
Field Trips £100
Field trips (depends on location accessible by public transport). Estimated at £100 across the duration of the course.
Materials £100
Other study-related expenses to consider: materials that you will need to complete your course such as books (the library stocks books from your module reading lists and can order books from other libraries for you if a copy isn’t available but you may wish to purchase copies for yourself); student visas (international students only); printing, photocopying and stationery.

UK and EU students


Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students


Apply directly to the University if you live outside the UK/EU. 

Admissions statement

The course equips students for careers in management in a range of sectors and particularly within an international context. Graduate trainee opportunities with international companies would be suitable career starting points on completion of the course.

How does the course prepare me for employment?

Students on our existing Events Management degree already have excellent rates of employment on graduation and this new course will focus career opportunities further. As the delivery of the course is undertaken in partnership with the CMR and ICCW, it is envisaged that students will have accelerated opportunities within these companies. Career pathways will also be available in a variety of private, public, non-profit or voluntary organisations, large or small.

Graduates will be well-placed to pursue their careers in a range of fields including events management and general management, as well as the wider areas of marketing, public relations, business development, advertising, sales, or product development. Graduates may become involved in venue management, leisure management, tourism marketing, sports promotion, corporate events & hospitality, arts/film festivals, or entertainment/media industry based roles – anywhere where events play a substantial role.

As well as field trips, industry experience and the dissertation/consultancy project, the Business School supports the USW Enactus branch. Enactus is an international organisation that works with students in developing socially responsible businesses. Students have the ability to become members of the USW branch to work with students in other subject areas on a series of projects that impact the community.

Students will gain a wider range of skills including: critical thinking; problem identification and solving; understanding international contexts; and project management.

This course is unique within the University sector in the way that industry experience is entwined within student learning.  The course has been designed in partnership with the CMR and ICCW and other organisations and so clearly address the needs of the industry. It will also continually reflect trends within the sector.

There are a number of unique elements to the course:

  1. One of the few International Events Management courses in the UK allowing students to be directly involved in the planning and management of events with an international audience from the very start of their study.
  2. The only International Events Management course in the UK with placement experience with world renowned organisations including the ICCW and CMR.
  3. Additional industry exposure throughout study, including private and public sector organisations.
  4. A variety of opportunities to plan and manage live events in practice.
  5. Inclusion of a module on Sustainable Events Design and Experience at Level 6, (not offered in many competitor courses) which addresses ISO 20121 and United Nations SDGs.
  6. The added-value of completing events-relevant qualifications such as APM Project Fundamentals Qualification (PFQ) - (SCQF Level 6), Emergency First Aid Course, IOSH Managing Safely Certificate, Security Industry Authority License, Event Safety Passport and BII National Licensee’s Certificate during the degree

Full-time