BA (Hons) Marketing

Did you know that Nike once catered almost exclusively to marathon runners? But they saw a fitness craze emerge and knew they needed a new approach – so the "Just Do It" campaign was launched. The Nike ‘swoosh’ is now one of the most famous logos in the world and it’s all down to marketing. 

This Marketing degree will help you develop an extensive understanding of business and marketing through a combination of relevant and contemporary modules. You’ll have the opportunity to join the University’s Marketing Chapter and network with members of the industry’s professional body, the Chartered Institute of Marketing (CIM) − added extras that will give you a competitive advantage at job interviews.

You’ll experience working with industry, either as a year-long sandwich placement, an internship or a Professional Practice and Employability module during the final year of the course. This module has input from employers and is an example of the way that employability informs this course and provides a strong base for your future career.

This course is also available through Network75, a combined work and study route. 

UCAS Code Study Mode
Duration Start Date Campus Campus Code
N502 Full-time 3 Years September Treforest A
N504 Sandwich 4 Years September Treforest A
UCAS Code Study Mode
Duration Start Date Campus Campus Code
N502 Full-time 3 Years September Treforest A
N504 Sandwich 4 Years September Treforest A

This marketing qualification covers essential business modules and specialist marketing modules. What you learn is related to real-world events, so you’ll understand the theory and the practice of marketing. You’ll learn about the complexity of the marketing communication process and what it takes to make effective advertising. You’ll also analyse major brands from a consumer perspective and assess why we can’t live without them. By studying emerging themes in marketing, you’ll stay focused on marketing’s vital contribution to successful organisations. Knowledge of specific areas such as marketing public relations will enable you to enter the workforce with highly relevant and transferable skills.

Please note: CIM accreditation may not be achieved if students do not meet the minimum pass requirements dictated by the accrediting body.

Year One: Marketing Degree

  • Foundations in Marketing
  • Business Skills and Professional Development
  • HRM: Organisational Behaviour
  • Economics, Law and Regulations
  • Accounting in a Business Context
  • Supply Chain Management

Year Two: Marketing Degree

  • Marketing Communications
  • Digital Marketing
  • Quantitative Techniques in Business
  • Research Methods for Business

Optional modules:

  • Bricks, Clicks and Omni Channel Retailing
  • Brands and Consumer Lifestyles
  • Business Internship

Year Three: Marketing Degree

  • Marketing Dissertation
  • International Strategic Marketing
  • Emerging Themes in Marketing
  • Public Relations and Reputation Management

Optional modules:

  • Customer Service Excellence
  • Professional Practice and Employability


Mae modiwlau cyfrwng Cymraeg yn cynnwys | Welsh Module options are:

Modiwlau Blwyddyn 1

  • Ymddygiad Gwaith a Sefydliadau
  • Cyflwyniad i Farchnata

Modiwlau Blwyddyn 2

  • Interniaeth
  • Dulliau Ymchwil*

Modiwlau Blwyddyn 3

  • Traethawd Hir
  • Strategaeth Busnes*
  • Cyflogadwyedd ac Ymarfer Proffesiynol*

* Mae’r modiwl hwn ar gael yn Gymraeg os yw digon o siaradwyr Cymraeg yn dewis ei astudio – This module is available dependent on student demand.


Foundation Year

The BA (Hons) Marketing is also available as a four year course including an integrated Foundation Year, and is designed for students who do not currently meet admissions criteria for direct entry onto the degree. You will start by completing a foundation year, which provides well structured support, allowing you to develop your skills and knowledge before continuing onto the three year degree programme. For more information please email 


Subject to revalidation
This course is subject to revalidation, this means it is under review as part of the University’s standard quality assurance and enhancement processes. Course and module content is indicative and may change through the revalidation process. As soon as the course is revalidated, the details will be confirmed and published on the University website.
In the unlikely event the course does not go ahead as planned, or is significantly amended, we will write to inform you. If this happens, we’ll help you to find a suitable alternative course either at USW or at another provider.


The mixture of general and specialist modules in the marketing degree reflects life in the real world. You will learn how different areas of a business operate and how they work together.

There will be opportunities to get practical experience of the business world so that alongside developing your creative talents, you will gain key business skills that are essential for today’s marketer.

You will be taught by a team of experts who bring the latest developments direct to the classroom. There is also regular input from major organisations through guest lectures and student projects, so you can apply business theories to address real-life problems. Teaching is a mix of lectures and interactive seminars.


Modules are assessed by individual and group assignments, and examinations.


University of South Wales is a CIM-Accredited Study Centre.


To improve your career prospects, we encourage you to take a year-long work placement in business. Placements are an ideal way to gain practical skills and experiences that will complement your academic learning at the University. They can even lead to funding for your final year or a job after graduation.

Students on our marketing degree can spend up to a year in one of a range of local, national or international organisations or join a number of partner institutions across that world that provide access to study opportunities.


The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma and obtain a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances.

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements

In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2019 - July 2020 Fees

  • Full-time UK and EU:  £9000

  • Full-time International:  £12600 

August 2020 - July 2021 Fees

  • Full-time UK and EU: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

From marketing executives to brand managers, recent graduates of our marketing degree have attained positions within a variety of local, national and international organisations.

Our Careers and Employability Service

As a USW marketing student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.