Graduate Aimee Bateman lifts the lid on her success

Aimee Bateman Marketing

Aimee Batemann, a BA (Hons) Marketing graduate, is the brains behind Careercake.com which gives inspirational advice to would-be entrepreneurs. A regular on television, she has appeared on various BBC shows, and has spublished articles in The Guardian, TotalJobs.com, The Undercover Recruiter and more.

What was the most enjoyable aspect of the Marketing degree for you?

I had and still have a deep interest in consumer behaviour. The process a person goes through in order to exchange money for a product or service.

How did Careercake come about?

I had developed a specific skill set as a commercial recruiter for over a decade and wanted to share my knowledge with the masses. I set up a YouTube channel three years ago and now my videos have received over 3 million views.

What's been your career highlight since graduating?

Winning the Canmol (CIM) New Marketer of the Year Award in 2013 and the Talent and Innovation in Business Award at the 2013 Institute of Directors awards in Wales. In the future I'm looking forward to rebranding Careercake.com and launching some fantastic online training courses.