Students worked in teams to devise concepts, pitch ideas and produce the videos to tight timescales.
Paul Mallison, senior lecturer in Media Production said: "We were delighted when Blood Bikes Wales approached us and asked us to work on this project with them. It has given the students a fantastic, real-life experience of producing a brief to a tight timescale and to a customer’s needs."
10 Riding to Save Lives, George and Mark was produced by students Lloyd Thomas, Zain Ilyas and Milton Vasili.
Lloyd, 26, from Cardiff said: "We were very conscious that we didn’t want to create something that looked like other charity adverts and that’s when we came up with the idea to produce a mini documentary. We wanted the bikers to be able to tell their own stories about the excellent work that they do."
Zain, 23, from Bristol, said: "It was different for us to work on a live brief for a client and it gave us a great experience of what it would be like to do this in industry. Being able to do work on the live brief within the University environment allowed us to try different things, make mistakes and learn from them so that we could develop our skills.
I found working with the charity incredibly interesting. I hadn’t heard of them before but they do such great work and we really wanted to make a film that reflected this and encouraged people to donate."