BA (Hons) Performance Producing and Management

Top in Wales for career prospects in Drama and Dance for the past two years Guardian League Table 2021 & 2022

Producing and management are the backbone of the theatre and performance industries. This exciting hands-on course meets the need for professional producers and arts managers covering areas such as:

  • Producing skills
  • Stage management
  • Production planning
  • Finance and scheduling
  • Marketing and promotion
  • Technical theatre skills
  • Cultural policy

You will work on a variety of public productions, performances and events, in-house and with our partner organisations, to give you a range of valuable skills. In delivering the course we work closely with industry partners, to help develop you as a skilled, flexible, and informed creative producer with the confidence to work in a wide variety of roles within the performance industries

This course is a good choice if you are passionate about the performing arts and events sector and want to work in an offstage role ensuring excellent experiences for audiences and participants. You will develop a range of hands-on skills, will learn to communicate effectively, and will experience the multi-faceted challenges of creative producing and arts management.

This course is subject to validation.

2021/22 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
W405 Full-time 3 Years September Cardiff (ATRiuM) B

The BA Performance Producing and Management enables you to develop range of skills, knowledge and insight, giving you the confidence to contribute to the creative industries and performing arts as a producer, organiser, or arts manager. Through a combination of live projects, work placements, and production and events projects, you will be gain experience in a various roles, while finding and developing your own strengths and passion within the performance industries.

Employability is at the heart of the BA Performance Producing and Management offering live projects in each year, and the opportunity to work on in-house productions and events, as well as work with our partner performing arts organisations.


Level 4

Production Skills (40 credits) – Develop lighting, sound and stage management skills, as well as filming, audio and photography that can be used for marketing and social media.

Performance Production 1 (20 credits) – Work on productions or a festival, including teamwork, promotion, finance and planning.

Professional Portfolio (40 credits) – Develop job skills and knowledge through workplace observation with a focus on key skills for selected roles.

Arts and Culture (20 credits) – Explore cultural policy and structures, including equality, diversity, access and inclusion.


Level 5

Project Planning and Applications (40 credits) – Understand Arts Council, external funder and event processes and prepare applications.

Performance Production 2 (20 credits) – Work on productions or a festival, gaining insight and skills in selected roles.

Professional Portfolio 2 (40 credits) – Undertake a workplace placement and observation with a focus on leadership, organisation and planning.

Arts Management (20 credits) – Develop skills in co-creation, fundraising and planning in association with one of our partner industry organisations.


Level 6

Production Project (40 credits) – Undertake a self-defined project, applying various skills that you have developed. This could include, for example, producing a theatre production, organising an event, or taking responsibility for an aspect of festival organisation.

Professional Portfolio 3 (40 credits) – Industry placement and observation with a focus on audience development, participation and communication.

Performance Production 3 (40 credits) – Collaborative working on a large-scale public event, to produce, organise and deliver for an audience.


  • Workshops with staff bringing a range of expertise and experience.
  • Sessions with visiting industry guests.
  • Workplace visits and observations.
  • Work placements.
  • Live Projects working on theatre productions, events, or festivals.
  • Developing a professional portfolio.

The course will be led by the Course Leader who will support you in your studies. In addition, each student will be allocated an individual Personal Academic Coach to offer guidance and support through their studies.


You are assessed fully through coursework in each of the three years. There are varied assessment tasks including work placement reports, practical producing projects, oral presentations, online portfolios, reflections on practice, business proposal strategies, funding applications, marketing materials and the planning and hosting of events.


We offer full support in attaining placements and have a broad network of contacts in the creative industries to introduce you to.


We offer impressive facilities at USW Cardiff, including a 160-seat auditorium theatre with a sprung stage floor, and full lighting rig. There are also four black box studio theatres, dance studios and professional film studios with green screen and motion capture facilities on campus. In addition, there are computer suites, design studios and music recording facilities.

We regularly revalidate courses for quality assurance and enhancement

At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.

If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances.


An Interview is required for this course.

At interview we will discuss your views on theatre, film and television. Think about what interests you - whether it’s politics, identity, literature, art, music, fashion, whatever. Be prepared to talk about this in the context of theatre, film and television and about what you are currently studying.


Applicants in the UK

Selection for this course is based on a suitable application and attendance at an interview with successful outcome. You may also be required to provide a portfolio of your work prior to attending interview where your course requires this, and full details of what is required will be provided once your application has been processed.

Applicants outside the UK

Selection for this course is based on a suitable application and submission of a portfolio of your work which the Course Leader confirms is suitable for an offer to be made.

Typical A-Level Offer

BCC - CDD to include a relevant subject (this is equivalent to 104-80 UCAS tariff points)

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level with a relevant subject (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass in a relevant subject (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 80 UCAS tariff points

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2022 - July 2023 Fees

  • Full-time UK: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.


Funding to help pay for/cover tuition fees and living costs

Whilst you’re studying you’ll have two main costs – tuition fees and living costs. You can access/apply for a range of funding to help with these costs.

There’s lots of financial help available from the University and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

Click here to find out more about funding your tuition fees and living costs.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

This course ensures that our graduates have a highly developed range of transferable skills, enhancing their employability and career potential. Graduates can further their studies by applying for one of our postgraduate degrees.

The types of job roles graduates can go on to attain are:

  • Creative theatre producer
  • Arts manager
  • Fundraiser
  • Marketing officer/manager
  • Events organiser
  • Festival producer
  • Venue manager
  • Audience development officer

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.