BSc (Hons) Marketing Management

Top in Wales for teaching quality in Business StudiesThe Times Good University Guide 2021

Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. You’ll learn these skills both in the classroom and in your interactions with real businesses throughout your study.

Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You’ll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, you’ll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours.

Students also get a minimum of 10 weeks of work experience in the industry during their second year of study, with a range of fantastic employers in the region - maximising your employability.

You’ll have the opportunity to gain the Chartered Institute of Marketing’s Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing Management is the only marketing degree in the UK to be recognised by three different professional bodies. By studying at USW, you’re able to join the Chartered Institute of Marketing’s CIM Accredited Degree. The course is also recognised by the Public Relations and Communications Association (PRCA), and the Institute of Data and Marketing.

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2021/22 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
N505 Full-time 3 Years September Treforest A
N506 Sandwich 4 Years September Treforest A
UCAS Code Study Mode
Duration Start Date Campus Campus Code
N505 Full-time 3 Years January Treforest A
N505 Full-time 3 Years September Treforest A
N506 Sandwich 4 Years September Treforest A

Year 1 Marketing Management – Contemporary Management Challenges:

This year focuses on developing your fundamental knowledge and skills in marketing management, and business management more widely. Developing a holistic understanding of business functions and processes enables you to establish transferable skills and integrate a marketing orientation more deeply into your future organisation. You’ll study the following modules:

  • Marketing and Consumer Behaviour - Welsh provision available: Marchnata ac Ymddygiad Defnyddwyr
  • People, Work and Society 
  • Principles of Supply Chain Management 
  • Economics, Law, and the Business Environment 
  • Becoming a Professional: Critical Enquiry - Welsh provision available: Datblygiad Proffesiynol: Ymholi Beirniadol 
  • Becoming a Professional: Enterprise Project


Year 2 Marketing Management - Marketing Management in Practice:

This year aims to make clear links between the theory and practice of marketing management. You’ll be introduced to a range of new marketing theories and concepts to build your understanding of the discipline. You’ll further your understanding through working with real businesses in an internship or business consultancy position this year. You’ll study the following modules:

  • Creative Marketing Communications
  • Digital Marketing: Tools and Techniques
  • Project Management
  • Skills for Market Research
  • Marketing Employment Experience 1: Reflection - Welsh provision available: Profiad Gweithle 1: Myfyrio
  • Marketing Employment Experience 2: Portfolio - Welsh provision available: Profiad Gweithle 2: Prosiect


Year 3 Marketing Management - Critical Perspectives of Marketing Management:

The focus this year is on developing you into a marketing manager who is well-rounded, critical, strategic, and confident. You’ll work on further growing your marketing management knowledge with a range of new modules which explore the current boundaries of the discipline. You’ll also conduct your own investigation into a topic of interest to give an added boost to your CV. You’ll study the following modules:

  • Omni-Channel Marketing Strategy
  • Public Relations and Reputation Management
  • Professional Selling and Business Development
  • Strategic Management
  • Critical Enquiry Project (optional) - Welsh provision available: Prosiect Ymgynghori
  • Consultancy Project (optional) - Welsh provision available: Prosiect Ymholi Beirniadol


Your studies will be underpinned by the latest research undertaken by the South Wales Business School Research Group. This means you will be taught by academics who are at the forefront of their specialist field.



University of South Wales is a CIM-Accredited Graduate Gateway.

This course is also accredited by the Institute of Direct and Digital Marketing and the Chartered Institute of Public Relations.


You will get a minimum of 10 weeks of work experience in the industry during your second year of study, with a range of fantastic employers in the region - maximising your employability. You will also benefit from the established practitioner relationships the South Wales Business School has developed over the past decade. This provides excellent opportunities for your professional practice through practitioner-led guest lectures, field visits, career development events, observational and practical research, student placements and scenario-led assessments. The inclusion of placements, company visits and organisational engagement (through the South Wales Business Clinic and professional networking events and visits) provides the opportunity to engage with organisations and professionals and be involved in discussions with companies as they seek to provide solutions to real company problems and issues.

Featured Lecturer:
Dr Lauren Thomas

Dr Lauren Thomas

Dr Lauren Thomas has worked in a number of industries including medical sales, publishing, charity and education, where her focus has typically been on digital marketing, but has also included fundraising and sales. Lauren believes that consumers should be at the heart of every organisation and this is reflected in her work.

Lauren’s research explores how technology influences two key areas in society; pedagogy (the science of teaching), and the sharing economy (the continuing changes we see in how organisations and citizens control access to, and discussion about, goods and services). You can read Lauren’s research Dr lauin journals such as Computers in Human Behaviour and the Journal of Strategic Marketing.


Your Course Leader is Dr Lauren Thomas.

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.

Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma and obtain a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

We also welcome international applications with equivalent qualifications. Please visit the country specific pages on our international website for exact details.

English Requirements
In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2021 - July 2022 Fees

  • Full-time UK:  £9000

  • Full-time International:  £13500 

August 2022 - July 2023 Fees

  • Full-time UK: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly. 

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

With extensive transferable skills development throughout the course, the BSc (Hons) Marketing Management prepares students to go into a range of marketing and non-marketing careers. Examples of jobs that graduates go into include:

  • Marketing communications (in-house and agency)
  • Market research
  • Digital marketing specialist
  • Public relations
  • Business management and business development roles
  • Event management
  • Entrepreneurship (running your own business)

At the end of your degree, you may wish to progress on to postgraduate research with a Masters by Research or PhD.