Without USW, I wouldn't have my marketing career

Ronja Moln-Richards Marketing

BA (Hons) Marketing graduate
Ronja Moln-Richards graduated
with first-class Honours. She is now UK Account Manager at LELO, the world’s leading designer brand for intimate lifestyle products.

"When studying Marketing at USW, I worked as a sales assistant in Ann Summers. We began stocking LELO massagers in store and I became completely captivated by the design, quality and their determination to revolutionise the industry. Therefore, in between my second and third year I approached the company to work within their marketing department. I was so thrilled when they accepted and the next thing I know, I'm living in Shanghai for 4 months as a marketing and communications assistant for LELO!


I returned for my third year, and I was over the moon when I graduated with a First Class Honours in Marketing. I was also fortunate to have secured a graduate role with Mini Checkout leaving me really excited for the future. However, when LELO contacted me in September 2014 offering me a management role within the UK I jumped at the chance!


My job is different every day, which is why I enjoy it so much! One day I can be representing the brand at a trade show, the next I'm creating trade marketing campaigns for our retailers. I am responsible for all of our B2B accounts in the UK and driving the sales growth through a creative and passionate work ethic. We've also just recently launched a new product worldwide which has received over 1800 pieces of coverage, so it's busy times ahead! This does mean that I'm travelling most of the time but this does mean that I'm getting to see the world as I work! 


Without studying Marketing at USW, I wouldn't have gained the knowledge both theoretically and practically that I needed for my career. It's given me the confidence to make my own decisions and put my own marketing strategies into place!"