Christopher credits USW for refining his presentation, design, and marketing skills.

Chidiebere Ejiogu - Marketing Undergraduate

Christopher, an accomplished marketing professional from Nigeria, decided to enhance his career through a degree in marketing management. When asked about his choice of university, he recounted, "In researching for a school, I was looking for one that had its marketing degree accredited by the international marketing body, CIM. That way, I graduate with a degree and possibly obtain the certification of this body in the process. Voila, I found it in University of South Wales Treforest Campus, I applied, got an admission, moved to the UK, and the rest has become history."

The USW experience was all about growth for him. He learnt about digital marketing, a skill he confessed, "I haven't been good at before coming to USW." Moreover, he adds, "Also, how to make some delicious delicacies of Welsh origin. I love to cook."

His course enabled him to work with his former employer, applying the knowledge gained at USW in a familiar work setting. Reflecting on this placement experience, he said, "My ability to have impacted them with the knowledge learnt so far has been rewarding." During this period, he learnt to use Canva, which he referred to as "a creative design software that allows you create a wide range of advertorial materials. As a marketer, being able to bring your initiative alive through designs made by you is quite a fulfilling experience."

As he prepares to reintegrate into the marketing industry, Christopher is confident that "the course so far has been doing well in prepping me for that. I have learnt presentation skills and it's a plus to me, trust me." He credits USW for refining these skills he believes were weaknesses.

His advice to potential students is as follows: "If you want to be fully grounded in marketing and hope to have it as a profession in the near future, getting a degree in marketing would set you well for life in this field. It’s a rewarding course." He encourages future learners to "take [educational opportunities] seriously. You never know where it would take you and no knowledge is a waste."