The MSc Marketing course is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems. You will focus on how research can inform practice, and strengthen performance in complex modern markets. What’s more, you will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.
Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications. Studying the MSc Marketing will encourage you to challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service-dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands, and learn how to communicate with the end consumer and other stakeholders through traditional and new media.
The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.
Throughout the MSc Marketing, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.
Modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow you to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.
Modules you will study:
Subject to revalidation from 2021
This course is subject to revalidation, this means it is under review as part of the University’s standard quality assurance and enhancement processes. Course and module content is indicative and may change through the revalidation process. As soon as the course is revalidated, the details will be confirmed and published on the University website.
In the unlikely event the course does not go ahead as planned, or is significantly amended, we will write to inform you. If this happens, we’ll help you to find a suitable alternative course either at USW or at another provider.
There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.
Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.
If you have significant managerial experience or qualifications from a professional institute (such as CMI or ILM) you may be eligible to study the fast-track MSc Marketing at our collaborative partner, Management Development Centre Ltd. The course runs twice a year in the Spring and the Autumn.
For more information and to apply, visit www.marketingmasters.co.uk
A minimum 2:2 Honours degree or an equivalent qualification, or in exceptional circumstances, three years’ or more significant managerial experience.
If you already hold the CIM Professional Postgraduate Diploma, you may be able to gain exemptions from this course. Applicants may be required to attend an interview.
The course welcomes international applicants and requires an English level of IELTS 6.0 with a minimum of 5.5 in each component or equivalent.
Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.
Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.
Field Trip Contribution. All years.
This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.
This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.
Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.
Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.
As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.
This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.
Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.