“I fell in love with marketing during my undergraduate Business Studies degree - it just really enthralled me. It was then I that realised marketing, in some shape or form, was what I wanted to do ‘when I grew up’.
When I left university, although I started off on the right foot, my job roles seemed to be moving me further away from my aspired career and although some of them where great opportunities, they didn’t satisfy me in the pursuit my true passion (which I found out is so much more important to me than any amount of money is). So I decided to do something about it and give myself the boost and perhaps the confidence I needed to get me back on the right track - that’s where I found the MSc Marketing at USW.
I quickly realised how things had moved on from my Undergraduate course, mainly with regards to digital and social media marketing. I wanted to be sure I was up to speed and ready to re-enter the world of marketing after the course.
As well as working full-time during my studies, I also set up a business, Cocobeanz,which specialises in character appearances for childrens entertainment. Basically, I get to dress up as a princess every weekend – talk about dream job!
I keep Cocobeanz as more of a hobby now, but since starting out just over two years ago we have managed to do some pretty awesome things, from hosting our own sell-out events, to guest speaking for a Careers Wales Entrepreneurship scheme, visiting 10 Downing Street and the House of Commons and supporting great charities, such as the fantastic Dreams and Wishes.
Running Cocobeanz and working full-time whilst studying was hard - I never stopped! But cutting a long, busy story short, I now have my MSc in Marketing, built a reputable brand and secured myself a job within the marketing field as a Social Media Manger, would you believe!
My role with Kukd.com sees me managing all their social media platforms, as well as creating their blogs, e-newsletters and content writing for their magazine. I undoubtably secured the job because of the MSc Marketing qualification, backing up my previous skills and experience in Marketing.
Having a Masters definitely helps going for jobs - it not only shows you ‘know your stuff’ but demonstrates a passion, a drive and your willingness to go the extra mile, which is important to employers.
Going back to University can be difficult to do when you’re older and out of the learning environment, but I think more importantly, career prospects aside, if it’s something that you need to really want to do, for yourself, it’s a fantastic opportunity to grow and inspire your mind."