A development of USW’s commitment to open
education resources (OER), Research
Methods details in practical terms how research activity is
conducted, either to support a student’s project or to inform strategic
The chapters cover all aspects of business
research, such as defining what research involves, data collection methods and
how to interpret results.
The academic content was provided by USW Senior
Lecturer Dr Ramdane Djebarni, and the book is the equivalent of a full module
taught at postgraduate masters level in higher education.
The project was led by the managing editor of
iTunes U at USW, Sue Burnett:
"There are many books and ebooks about
research methods on the market, however with its audio and video content this
is the first time a media-rich, immersive experience on this subject has been
released on Apple’s publishing platform.
Methods is a valuable tool, not just for students, but also for
established businesses and entrepreneurs.
"It builds on well-established courses and
resources which have been delivered by Dr Djebarni for many years, some of
which have already been distributed by USW on iTunes U, and this new book is
Research Methods is the first in a new series of media-rich iBooks
Textbooks USW is preparing to release. The next, Exploring the Sky, will be launched in 2015.