Richard Ashcroft, Tom Grennan and Bad Sounds to headline Immersed! 2020

Immersed Festival Advert - Jan 2020, digital screens artwork

Cardiff: Music is our DNA


The Immersed! Festival returns on Thursday 30 January at the Tramshed, Cardiff.  After last year’s event, headlined by Pete Doherty (the Libertines), we are excited to announce Richard Ashcroft, Tom Grennan and Bad Sounds as headliners, all in aid of Teenage Cancer Trust.   

Immerse yourself in three performance spaces, 27 bands and artists, all in one location – curated, planned and executed in conjunction with the University of South Wales (USW).   

It is a unique music festival that is curated, planned and executed by USW Popular and Commercial Music students. The students programme, promote and manage this event, as well as perform themselves alongside the best of upcoming Cardiff musical talent and established headline artists.

  • Immersed in the City Festival brings an outstanding lineup showcasing the best upcoming artists in the region complete with exciting world class headliners.
  • Immersed Music Conference presents three showcases about creating, collaborating and completing music delivered in association with the largest music management representative body in the world, the Music Managers Forum.
  • Music Education Symposium investigates the issues facing Popular Music education in Wales today. 

Headlining the Immersed in the City Festival is multi-platinum and Ivor Novello award-winning singer/songwriter and former Verve frontman Richard Ashcroft. His last performance in Cardiff was at The Motorpoint so this is an unmissable opportunity to see an intimate and unique performance from a true legend of music. 

Tom Grennan rose to fame collaborating with Chase & Status on the mega hit ‘All Goes Wrong’ and has since become notorious for his blistering song writing and onstage swagger. After last year’s sold out UK tour to promote his top five album ‘Lighting Matches’, this is a chance to catch one of UK music’s rising stars before he hits the arenas in his first live show of 2020. 

Bad Sounds, mercurial pop alchemists and music press favourites, will be laying down some of the ‘hottest records in the world’ (Annie Mac, Radio One) at Immersed! in support of their new collection ‘Escaping From A Violent Time’, released just days before the event. 

These three artists will be supported by Year of the Dog, Rosehip Teahouse, Clwb Fuzz, Bloom! and Nightlives, all curated by Minty’s Cardiff Gig Guide. 

On the second stage, we will be showcasing Cardiff’s dazzling array of talent – Welsh Music Prize winners Adwaith, guitar terrorists Al Moses and Bandicoot plus a supporting cast of genre defying acts – French Alps Tiger, Versify, Shlug, Blackelvis, Church Place, Dan Ham and Suleiman Atta.  The evening’s proceedings are capped off with a DJ set from local hero and Jools Holland favourite, Boy Azooga.

The final stage features Sonny Winnebago, Mari Mathias, Yasmine and the Euphoria, plus solo performances from Philip and the Reindeer, Carlen, Otto, Foxxglove and Elina Lee.

Running alongside the festival are the daytime educational Immersed! Conference and Symposium organised in collaboration with the Music Managers Forum and USW Popular Music Professor Paul Carr. The Immersed! Conference presents three showcases about creating, collaborating and completing music. These are not lectures, but audience participant exhibitions from industry professionals that get straight to the heart of music-making in 2020.

Featuring a range of expert speakers, the Symposium looks into popular music education in Wales and the challenges this small but talented country faces.  Wales has a unique landscape culturally, politically, linguistically and of course musically, and our panels will be discussing how popular music education can ensure this country fulfils it’s potential as a musical powerhouse.  

The Immersed! Festival will run from noon until 11.30pm on Thursday 30 January 2020 at the Cardiff Tramshed. Tickets cost £30 (students £20) for the Immersed Conference and Festival, and £5 for the Music Education Symposium, and are available now from:

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