USW’s Immersed! Festival raises thousands for charity

Immersed Festival 2020 - band 1


The University’s 2020 Immersed! Festival has helped to raise thousands of pounds for charity. 

The festival, which was planned, managed and delivered by third year Popular and Commercial Music students, featured 27 bands and artists across three stages. All of the proceeds will be donated to the Teenage Cancer Trust.

As well as working with Minty’s Gig Guide to book some of the acts, a number of student bands played, together with headline acts Tom Grennan, Bad Sounds and Richard Ashcroft, accompanied by lecturer Damon Minchella.

Popular and Commercial Music lecturers supported the students in the months leading up to the event.  

Lucy Squire, Academic Subject Manager for Music and Sound, said: "This years Immersed! Festival excelled in connecting students, academia, business and the Cardiff community with the power of music and charity. The talent at USW is just phenomenal and this showcase will undoubtedly serve as a springboard for our artists and bands into the industry. The students and staff team worked relentlessly to pull off a sell-out festival that has been the talk of the town. Thank you everyone for the support.”

Deputy Vice-Chancellor, Ben Calvert, said: “The festival was an expression of all that we hope students will achieve at USW. We try to dissolve the boundary between industry and our students, and this certainly gave them the opportunity to impact on their field supported by academics with experience of those industries.

“The highest accolade I can give is that if I had been a member of the public I’d have not had a clue that the crew, stage and sound, event management and ticketing and marketing was done by anyone other than industry professionals plying their trade. You simply would have experienced an incredible, diverse and eclectic event with something for everyone that was exceptionally well run. The students made us very proud.”