Screen Work 2020 - Future skills and innovation for the Screen Sector in the Cardiff Capital Region

Screen Work 2020  - Future skills and innovation for the Screen Sector in the Cardiff Capital Region

Screen Work 2020 is the first comprehensive survey of workforce, training and education needs for Film, Television, Animation, Games, VFX and Post-Production in the Cardiff City Region. 

It is funded by the Arts and Humanities Research Council (AHRC) through Clwstwr and conducted by Faye Hannah and Professor Ruth McElroy at University of South Wales.

The screen sector is a major success story for the Cardiff Capital Region, demonstrating significant economic growth and major reputational gains as a place to make high quality screen content. 

From a low base, our screen sector has grown to become home to hugely popular, widely exported and award-winning productions in film, television and games.

This reputation rests on the talented, skilled workers who make our screen industry possible. Screen Work 2020 finds that this industry is now at risk of being unsustainable, exclusive, and lacking a clear skills strategy to secure a Welsh talent pipeline. 

The Screen Work 2020 report shows that the drive to leverage inward investment for the screen sector has not been aligned to a skills and workforce development strategy for Wales. It identifies key skills shortages and demonstrates how opportunities are being lost to create a more inclusive sector.

Professor Ruth McElroy  said: “Screen Work 2020 argues that to ensure that the screen sector in the Cardiff Capital Region is both sustainable and reflects Wales to itself and the rest of the world we now require a cohesive and ambitious skills strategy, encouraging collaboration between industry, education and training providers working with government to deliver on this”

  • 86 % of all independent screen industries organisations in CCR recruit for sectoral roles through word of mouth
  • 73.3% of all firms are small or micro enterprises
  • Only 5.5% of all training organisations delivered training at a professional or senior level
  •  41.5% of all freelancers engaged in the regions screen sector reported being a parent of carer

The Key areas of focus within this report include: 

Screen Work 2020  - Future skills and innovation for the Screen Sector in the Cardiff Capital Region

You can download the full report here:

The data for this report was collected in its entirety during the COVID-19 pandemic. It paints a picture of the screen sector in the Cardiff Capital Region and all data was collected in the midst of the disruption caused by COVID-19. The pandemic has had a profound impact on many creative businesses and freelancers, many of whom face significant losses in revenue. This report provides a baseline that will enable us, in the future, to make recommendations that begin to assist the sector in understanding how the screen sector in the Cardiff Capital Region can grow beyond the pandemic.