Kat Lwahas undertook his final year advertising design project to remind American consumers why they love the Ford Mustang. Here he talks about his work and where he took inspiration for it.
What was the concept for your work?
2019 saw a 1.6% decline in car sales and the economic impact of the 2020 coronavirus pandemic on the U.S. economy. The American automobile industry is set to see sales fall even further in 2020. So I wanted to remind American consumers why they love the Ford Mustang (Shelby GT500) and drive sales for 2021. Additionally, I wanted to challenge viewers (by asking 'em Who Are You?) and present the 2020 GT500 and the wider Mustang brand as part of the answer to that question.
Where did your inspiration come from?
I've always loved Mustangs and, since I started university, I've wanted to do something Mustang related. So, when we got an open brief for our Final Major Project, choosing a brand was a no-brainer. I wish I had some sort of poetic source of inspiration, but I just like Mustangs and what they represent - their logo and hell, you can't beat the roar of a Mustang engine!
What have you loved most about working on this piece of work?
Throughout the project, I’ve loved watching Mustang ads from the 60s and 70s and being able to classify that as work!