The course sounded very refreshing, creative, and different to anything I had studied before

Tara Peters studied BA (Hons) Advertising Design and is currently working as a Business Partner for Spindogs, a multi-award-winning digital agency in Cardiff, managing accounts for well-known brands.  
 
After attending an open day, Tara knew instantly that our Cardiff campus was the place for her, with its central location, fellow creatives, and a great night-life in the city. 
 
During her time on the course, Tara had the opportunity to undertake various internships where she was able to experience working on live briefs from agencies. One of these was with Spindogs, her now employer, and Tara says that the experience helped her to get the career she has today.
 
Reflecting on her time at USW, Tara said: 
 
“The course prepared me to have a broad understanding of advertising practices, marketing, and most importantly, networking and people skills.” 
 
“The highlight was the industry experience I had in my first year, working with a real agency on a live brief, partnering with other students and getting exposure to the advertising industry.” 
 
“I also enjoyed my dissertation in third year, having the freedom to choose a path of interest. Mine was consumer behaviour and behavioural economics.” 
 
“I used LinkedIn learning and library resources for research, as well as audiobooks for further research on my dissertation. I also used Photoshop and Adobe XD for my work, although I was not much of a creative, it helped me to learn the basics.” 
 
As well as her studies, she was also part of the university hockey team, which Tara credits as the perfect way to make new friends and keep fit.  
 
Her advice for future students is to “take every opportunity and make contacts, you never know if the next person you are going to meet will be the one that helps you get a job, which is what happened to me! Always present yourself as your best and show your value.” 
 
If you want to follow in Tara’s footsteps and study Advertising Design, take a look at our course page. 

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