Episode 2: Cherie Arlett

Empowering Women

How important is it to have a role model you can relate to when you're starting or growing a business?

In this episode Gemma is joined by Cherie Arlett, founder and fashion director of online brand SheCan Closet, and radio presenter on Radio Cardiff. Cherie describes how fleeing an abusive relationship and leaving behind her home and job led to her setting up a business designed to empower women. She chats about the power of seeing women from all backgrounds running successful businesses, of having strong networks and communities around you, and the reality of setting up a business with £150. And she shares her top tips for keeping a business dream alive.

Episode Topics

01:48: Empowering women.

07:12: Importance of support networks and communities in business.

10:04: Why having relatable role models matters for women in business.

12:33: Funding a business.

17:38: Work-life balance and juggling family life.

22:04: Advice for women wanting to start a business.

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As the UK's biggest bank for business, NatWest is committed to championing women's potential and to helping you start, scale and succeed.

As long-standing supporters of Women in Business, the bank understands the challenges women might face when setting up or running a business. NatWest has more than 1,000 Women in Business Accredited Specialists on hand to provide support, expertise and guidance.

The Rose Review

The Rose Review was launched in March 2019 by Alison Rose,  NatWest's CEO, at the request of the UK government. It sets out to identify the disparity between male and female entrepreneurs when starting and scaling businesses, and the barriers facing women.

This has resulted in 'unrealised potential' for the UK economy. Advancing female entrepreneurship represents a £250bn opportunity for the economy.

USW Exchange

USW Exchange is the front door for business engagement at the University of South Wales, connecting industry to academia to support a range of business challenges. 

Through our Developing Entrepreneurial Women programme with NatWest Cymru, we harness the skills and expertise from across the University to help bring greater gender diversity to the business sector in Wales. 

Contact USW Exchange: 

With USW Exchange hubs in both Pontypridd and Newport Campuses & a comprehensive virtual engagement offering, we're never far away. 


USW Exchange, 
University of South Wales, 
Llantwit Road, 
Pontypridd CF37 1DL  


USW Exchange, 
University of South Wales,
Usk Way, 
NP20 2BP