New training programme for Welsh music entrepreneurs launched at USW

Music managers based in Wales are set to benefit from free education and training to help support the next generation of professionals in navigating the ever-changing landscape of the music industry.

Thanks to funding from Creative Wales – the Welsh Government agency that supports the growth of the creative sector – the programme will be delivered by the Music Managers Forum (MMF), the world’s largest community of music managers.

The initiative was launched at the University of South Wales (USW) Cardiff Campus at a networking event, which saw a guest lecture from former Coldplay manager Estelle Wilkinson. It will build on the MMF’s existing partnership with USW, and seeks to engage with all levels of music managers from across the country, working closely with partners including Anthem, Beacons and Focus Wales.

As well as offering travel bursaries to attend training events, the programme aims to provide a gateway for greater numbers of Welsh managers to benefit from access to education through MMF membership and its Accelerator programme.

Individuals from diverse or marginalised backgrounds, and those with self-identified-barriers to their career progression are especially welcome to participate, while key MMF publications will be made freely available in Welsh.

Describing the motivation behind the programme, MMF Chief Executive, Annabella Coldrick said: “Managers are at the heart of the UK’s incredible global music successes. Essentially, they guide the businesses of artists, songwriters, producers and other creative talent, enabling them to develop their craft and sustain a livelihood. It’s an incredibly important role.

“The music scene in Wales has always been hugely exciting, and we believe this new programme will strengthen networks and benefit both existing Welsh managers and those looking to break into our profession.”

Estelle Wilkinson, who now manages Brit Award winners Bastille, added: “The MMF represents a really diverse community of more than 1,400 music entrepreneurs, from experienced managers representing superstar acts to those developing upcoming talent. I’m particularly pleased that this additional support from Creative Wales will provide training and help to all the fantastic managers already active in Wales as well as supporting new talent into the industry. It's a really impactful boost for the industry based in Wales.”

Gerwyn Evans, Head of Creative Wales, said: “Ensuring the current and next generation of creatives in Wales are equipped with the knowledge, skills and confidence they need to succeed is a major priority for Creative Wales. We are proud to be supporting this training programme for current and future music managers which is an important part of our work to develop and grow the already thriving scene here.”

Lucy Squire, Head of Music and Drama at USW, added: “USW is thrilled to continue an educational partnership with the Music Managers Forum, to help support the thriving industry in Wales and next generation of industry professionals.”