Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. The MSc Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. The MSc Strategic Digital Marketing is currently being considered for accreditation by the Institute of Direct and Digital Marketing.
The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.
The MSc Strategic Digital Marketing focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.
It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.
You’ll study 180 credits on the course. These credits are made up of the following modules:
Subject to revalidation from 2021
This course is subject to revalidation, this means it is under review as part of the University’s standard quality assurance and enhancement processes. Course and module content is indicative and may change through the revalidation process. As soon as the course is revalidated, the details will be confirmed and published on the University website.
In the unlikely event the course does not go ahead as planned, or is significantly amended, we will write to inform you. If this happens, we’ll help you to find a suitable alternative course either at USW or at another provider.
The MSc Strategic Digital Marketing course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.
You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.
Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.
Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.
Your studies will be underpinned by the latest research undertaken by the University’s Marketing Research Group. This means you will be taught by academics who are at the forefront of their specialist field.
You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.
Dr Jackie Harris spent 20 years in industry, in areas spanning advertising/marketing, engineering, manufacturing, international education software development and work-based learning before joining the University of South Wales. Jackie's research looks at digital transformation at speed - pivoting a small business during Covid-19; and explores gender, diversity, inclusivity and mental/physical health benefits within recreational cycling communities in association with Welsh Cycling.
"I am really excited to be able to offer such a unique and market-leading course for students wanting to learn and develop in a dynamic subject area. The MSc Strategic Digital Marketing offers both students and employers growth potential through research-led strategically-focussed teaching and learning within a growing skills and knowledge sector," Jackie said.
Dr Jackie Harris, course leader
A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent.
A pass in a recognised pre-Masters or Masters qualifying programme.
Accredited Prior Learning (APL) – entry for CIM students will be carried out and considered on an individual basis.
Applicants may be required to attend an interview.
The course welcomes international applicants and requires an English level of IELTS 6.0 with a minimum of 5.5 in each component or equivalent.
Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.
Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.
|Field Trips||£20 - £100||
Students will be required to contribute to the costs of field trips.
|Professional Memberships: affiliate/member/associate||£168 - £204|
|Placement expenses: Work placement/internship||
Students are encouraged to undertake a period of work placement. Students undertaking placement may incur costs associated with travel and expected workplace attire will vary according to the placement. However, they are not guaranteed and are determined by supply, timing and suitability.
|Other : Text books / online certifications||£50||
Texts and online resources are available from the library, but students may wish to purchase their own copies.
Whilst you’re studying you’ll have two main costs – tuition fees and living costs. You can get a range of funding to help with these costs.
There are a number of ways to fund your postgraduate study. This can be through student finance, bursaries or help from grants, trusts and charities (see Alternative Funding), or a combination of all three.
The University of South Wales is offering a 20% reduction in tuition fees for all University of South Wales graduates studying a postgraduate course from September 2021 (this includes students starting their course in January/ February 2022). T's and C's apply.
The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager. You may also wish to continue your studies with a Masters by Research or PhD.
Throughout the MSc Strategic Digital Marketing course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.
As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.
This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.
Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.