Fashion Business and Marketing

Buying and Merchandising 1

This module introduces you to the world of UK fashion retail, the current formats and the management functions behind the buying processes. You will learn all about the buying cycle, the roles of buyer and merchandiser and how their roles feed into other business functions.  

Design Thinking for Fashion Business

This module will let you explore and flex your creative muscle, share ideas and to visualise and communicate your ideas with impact. With the customer at the centre of your creative thinking you will be required to carry out market research and to absorb information and inspiration from a range of sources. 

Fundamentals of Fashion Marketing and Business 1 

This module introduces you to fashion marketing and business landscapes, linking them with current affairs and principally the consumer. You will cover fundamental topics, relevant to your academic career in fashion marketing and business. You will also be introduced to different primary and secondary research methods. 

Digital Marketing, Content and Strategy

The module equips you with the knowledge and tools required to design and plan the implementation of campaigns in an impactful and engaging manner. Students will be able to define the key considerations, frameworks, and steps of a campaign plan and design an adaptable solution which aligns with brand and customer requirements, demonstrated through digital practice.  

Branding for Fashion Business and Marketing

The purpose of this module is to equip students with a broad-based knowledge and understanding of the nature and background of fashion branding and the many aspects that play a part in enabling customers to recognise and understand a fashion brand. Students will consider the ‘brand-system’ and brand connectivity within changing business environments. 

Digital Fashion 

Explore the digital future of fashion and beauty industries, including artificial intelligence (AI), non-fungible tokens (NFTs), blockchain, commerce transactions and digital clothing.

Buying and Merchandising 2 

Develop an understanding of the fashion buying cycle, stock management, profit margin, financial planning, supplier sourcing, range and logistical planning and negotiating.

Preparation for Industry 

Explore employability in fashion, beauty, and marketing, focusing on professional practice and industry operations. Complete a work placement in your chosen field.

Fundamentals of Fashion Marketing and Business 2

Learn advanced methods in fashion marketing and business, including diverse research types and how consumers connect with fashion and culture.

Problem-Solving for the Fashion Industry

Gain insights into key issues and trends in the fashion industry, focusing on current and future developments affecting fashion and consumers.

Fashion Industry Experience Diploma 

Working in the industry, gaining experience to define your place in the fashion and/or marketing/communications industry, building networks in preparation for your final year. 

Content for Marketing 

This module is about creating meaningful content that helps amplify brand storytelling and messaging.

The module focusses on experimenting with different types of content, creating it to professional standards and incorporating it into a planned, methodical and integrated marketing communications plan. 

Brand Futures 

This module aims to further develop the skills required for management and communication within business, while analysing the fashion sector in relation to the political, economic, social, technological, ethical, legal and cultural factors impacting on current levels of entrepreneurship and small business activity. 

Major Fashion Project 

The Major Fashion Project is designed to give you the best opportunity to focus on your area of interest. With reference to the projects and work placements completed in previous years of the course, you will be encouraged to identify your own strengths and career goals, developing a unique proposal aligned closely with your personal skill-set. 

Fashion Business Case Study 

Some modules have required students to produce reports or presentations making a clear research-based case justifying students’ creative approach or rationale. Each module encourages students to read widely and build a personal library of key sources. This module will bring all this together to produce a signature piece of investigative research and analysis.  

Professional Marketing Portfolio*

The focus for this module is about creating additional portfolio work around your key areas of interest and focus, in addition to further stretching the boundaries of your skill set and challenging yourself. Your final module is an opportunity to combine the very best of your creativity and problem solving, planning, resourcing, organisation, negotiation, written and visual interpretation skills into a celebratory final piece of work.   This module is also very much about developing your personal branding and readiness for future industry employment.  

The outcomes from this project will form the foundation of your launch into the world of fashion as a multi-skilled professional.

*Part of this module can be studied through the medium of Welsh