BA (Hons) Fashion Business and Marketing

Top ten in UK for assessment in Fashion and Textiles Guardian University Guide 2024

BA (Hons) Fashion Business and Marketing has been designed to be both strategic and creative. On our exciting fashion course, you will learn essential marketing and business theory, creating exciting and effective marketing campaigns. You'll get to understand how the industry works; exploring roles within buying and merchandising, social media marketing, PR and more. You'll learn to develop new business ideas and address serious industry issues such as sustainability. This course is for anyone with an interest in fashion, You do not need a background in fashion or design to apply.

Special features

  • Work on live, industry-led briefs
  • Work placements for practical experience
  • Learn how to use Adobe software 

Top in Wales for teaching and assessment in Fashion and Textiles (Guardian University Guide 2024)

UCAS Code Study Mode
Duration Start Date Campus Campus Code
NN1N Full-time 3 Years September Cardiff (ATRiuM) B
NN2N Sandwich 4 Years September Cardiff (ATRiuM) B
UCAS Code Study Mode
Duration Start Date Campus Campus Code
NN1N Full-time 3 Years September Cardiff (ATRiuM) B
NN2N Sandwich 4 Years September Cardiff (ATRiuM) B

This course will give you a 360 understanding of the industry and its opportunities. You’ll develop an understanding of how you could use your strengths to achieve your dream role in fashion. Fashion marketing jobs require core marketing skills that enable you to devise strategies to raise awareness, activate campaigns that promote products and sell products by intriguing customers.

The course has been developed with industry partners to ensure that you're up-to-date with a fast-paced and ever-changing business environment. At the heart of the course, we explore the role of innovation and technology to develop an understanding of what lies ahead in the fashion industry. This course is designed to develop your creative, technical and business skills on a commercial level.

You'll be introduced to a wide range of fashion marketing projects, including:

  • Trend and the consumer
  • Creative marketing and communication
  • Branding
  • PR
  • Business development
  • Problem solving
  • Photography
  • Strategic marketing
  • Digital content creation
  • Social media marketing.

This is a diverse program for thinkers and doers alike. Learn how to write business and marketing plans, how to address problems and make a difference to the industry, learn how to run strategic social media campaigns and make exciting creative content.

Want to understand the future of fashion and apply innovative ideas? Then this is the course for you.

What is the difference between fashion design and fashion marketing?

It is the duty of a Designer to create new apparels that would be later sold to customers. Fashion marketers focus on taking a fashion product to market once it has been designed.


We aim to facilitate an environment that where you feel confident and welcome, an environment that enhances your ability to learn, develop and produce innovative and visionary work.

You will become part of a group of fashion students, and graduates, who are known for their skills, knowledge, professionalism and creative vision. Throughout your course you will be encouraged to think independently, be inspired by various cultural visits, experiment and try new ideas, and above all reach your future career goals and aspirations –_wherever they may take you.

As staff we want to help to facilitate your individual paths, understanding your skills and helping you to apply these to the fullest potential. You will engage with industry, through live briefs and work placements to make your experience of the course as relevant to current and future fashion industry practice.


The assessments within this course are 100% coursework based.


You can engage with industry through live briefs, industry visits and work placements, giving you valuable industry insight. Previous partnerships have included Motel Rocks, John Lewis, Topshop and ASOS.

We work with the careers team to plan placements and have a very large number of local, national and international brands that accept USW students on placements and internship. Currently we have students on placements in Paris, Australia, Amsterdam, London, Manchester, Bristol and Cardiff.

Erasmus is an option and we have good links with a number of universities such as Ryerson in Toronto.

We regularly revalidate courses for quality assurance and enhancement

At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.

If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.

Contextual offers

We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer and we receive data from UCAS to support us in making these decisions. USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university. Here is a link to our Contextual Admissions Policy.  

Other qualifications and experience

We can also consider combinations of qualifications and other qualifications not listed here may also be acceptable. We can sometimes consider credits achieved at other universities and your work/life experience through an assessment of prior learning. This may be for year one entry, or advanced entry to year two or three of a course where this is possible.

To find out which qualifications have tariff points, please refer to the UCAS tariff calculator.

If you need more help or information or would like to speak to our friendly admissions team, please contact us here


Applicants in the UK

Selection for this course is based on a suitable application. If you do not meet the entry criteria you may also be required to attend an interview to help us assess your suitability for the course.


Typical A-Level Offer

BCC (this is equivalent to 104 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/B in the Skills Challenge Certificate and BC - CC at A Level (this is equivalent to 104 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 104 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2024 - July 2025 Fees

  • Full-time UK:  £9000

  • Full-time International: TBC

August 2025 - July 2026 Fees

  • Full-time UK: TBC

  • Full-time International: TBC

Student Perks

At the University of South Wales, you’re investing in so much more than a degree. We strive to provide our students with the best possible experience, no matter what you chose to study. Whether it’s access to top of the range mac books and PCs, state-of-the-art facilities packed with industry-leading equipment and software, masterclasses and events led by industry experts, or a wide range of clubs and societies to meet likeminded people, better tomorrows start with extra perks.

Each course also has their own unique student benefits to prepare you for the real word, and details of these can be found on our course pages. From global field trips, integrated work experience and free course-related resources, to funded initiatives, projects working with real employers, and opportunities for extra qualifications and accreditations - at USW your future, is future-proofed.

Click here to learn more about student perks at USW.

Additional Costs

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.


Funding to help pay for (or cover) course tuition fees and living costs

Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

To learn about course fees, funding options, and to see if you are eligible for financial support, visit our Fees and Funding pages.

UK students

Apply via UCAS if you are a UK residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International and EU students

Apply directly to the University if you live outside the UK. 

Admissions statement

The fashion business and marketing industry offer some of the most attractive jobs in the industry.

This course can open up careers within:

  • Marketing and PR
  • Digital marketing/influencer
  • Buyer or merchandiser
  • Creative direction