BA (Hons) Fashion Business and Marketing

TOP UNIVERSITY IN THE UK - Design Studies at USW is rated the top university in the UK for student satisfaction (NSS 2020)

This degree focuses on marketing and business strategy in the fashion and lifestyle industry. You don’t need a background in fashion or design to apply.

Graduate with the knowledge and confidence to begin a career in marketing and business in the fashion industry, with the potential to work anywhere in the world. 

Develop professional creative skills to produce content and visual assets for digital media, along with a solid understanding of marketing and business practices.

Special features

  • Work on live, industry-led briefs
  • Work placements for practical experience
  • Learn how to use Adobe software


This course is subject to validation.

2020/21 update: Blended learning approach for USW courses.

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
NN1N Full-time 3 Years September Cardiff (ATRiuM) B
NN2N Sandwich 4 Years September Cardiff (ATRiuM) B
UCAS Code Study Mode
Duration Start Date Campus Campus Code
NN1N Full-time 3 Years September Cardiff (ATRiuM) B
NN2N Sandwich 3 Years September Cardiff (ATRiuM) B

This course offers a unique balance of creativity and business. You’ll learn the core principles and theories of marketing and business, and develop a creative approach to using them in the real world. You’ll work with live clients in the fashion industry and learn how to use Adobe software to communicate with and influence consumers through digital media.

You will be encouraged to think independently, innovate, experiment and try new ideas to achieve your aspirations. This approach offers the skills you need for a career in fashion Business and marketing, as well as the creative and technical ability to produce original materials for promotion across different media

You’ll also learn about the importance of supply chains in the global fashion industry, as well as buying and merchandising operations. Building on this knowledge, you’ll develop campaigns and an entire marketing strategy for a fashion brand. 

By graduation, you will have developed skills and confidence in leadership, project management and problem solving, which are valuable in any area of business and marketing.


Key modules

  • Brand futures
  • Fashion marketing
  • Consumer behaviour
  • Buying and merchandising
  • Logistics and supply chains


We aim to facilitate an environment that where you feel confident and welcome, an environment that enhances your ability to learn, develop and produce innovative and visionary work.

You will become part of a group of fashion students, and graduates, who are known for their skills, knowledge, professionalism and creative vision. Throughout your course you will be encouraged to think independently, be inspired by various cultural visits, experiment and try new ideas, and above all reach your future career goals and aspirations –_wherever they may take you.

As staff we want to help to facilitate your individual paths, understanding your skills and helping you to apply these to the fullest potential. You will engage with industry, through live briefs and work placements to make your experience of the course as relevant to current and future fashion industry practice.


The assessments within this course are 100% coursework based.


You can engage with industry through live briefs, industry visits and work placements, giving you valuable industry insight. Previous partnerships have included Motel Rocks, John Lewis, Topshop and ASOS.

We work with the careers team to plan placements and have a very large number of local, national and international brands that accept USW students on placements and internship. Currently we have students on placements in Paris, Australia, Amsterdam, London, Manchester, Bristol and Cardiff.

Erasmus is an option and we have good links with a number of universities such as Ryerson in Toronto.

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable.


Typical A-Level Offer

BCC - CDD to include a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level with a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass in a relevant subject (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

August 2020 - July 2021 Fees

  • Full-time UK and EU:  £9000

  • Full-time International:  £13200 

August 2021 - July 2022 Fees

  • Full-time UK and EU: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year one of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

This course can open up careers in a large variety of industries, such as:

  • Marketing and PR
  • Digital marketing/influencer
  • Buyer or merchandiser
  • Creative direction