Advertising

Work with students from Fashion Marketing and Photography to develop creative responses to an industry brief. You’ll explore branding, design thinking and innovation while building your confidence in collaboration, problem-solving, idea development and creative project work.

Explore why people think, feel and behave the way they do as consumers. You’ll examine the psychological, social and cultural influences behind decision-making, developing insights that will help you create more meaningful and effective advertising. 

Get to grips with the fundamentals of advertising while experimenting with creative ideas, visual communication and digital tools. You’ll explore creative strategy and the advertising process in a supportive environment where you can test ideas, take risks and build confidence.

Discover how advertising creates meaning and influences the way audiences see brands, ideas and the world around them. You’ll explore communication theories and apply them to an industry-inspired brief. 

Tackle a challenge linked to a wider social or industry issue, working in an team to develop and present a creative solution. You’ll strengthen your problem-solving, collaboration and communication skills while applying your knowledge beyond advertising.

Explore how brands build, protect and rebuild their reputations when things go wrong. You’ll develop a strategic response to a damaged brand, combining advertising, public relations and communication theory to tackle a real-world reputation and crisis challenge.

Take advertising beyond traditional campaigns and explore how brands can create experiences people remember. You’ll use consumer insight and experience design to develop ideas for pop-ups, events, interactive spaces and digital environments that engage audiences in meaningful ways.

Work with industry partners and students from other creative disciplines to respond to real-world challenges and opportunities. You’ll use design thinking and agile approaches to develop and pitch campaigns, solutions or experiences while building industry connections and professional confidence.

Learn how professional advertising researchers turn information into meaningful insight. You’ll use qualitative research methods to investigate contemporary social, cultural and behavioural issues, developing evidence-based insights that can inform creative and strategic decision-making.

Explore what makes a powerful advertising idea and develop your own creative point of view. You’ll investigate contemporary themes such as sustainability, representation and digital ethics, using research, debate and creative experimentation to shape a strategic communication concept.

Bring everything together in your final major project, developing a substantial advertising campaign or strategic solution from research and insight through to creative delivery. You’ll manage the project independently, responding to feedback and real-world constraints while demonstrating the creative, strategic and professional skills you’ve developed throughout the degree.