Music Business

Principles of Music Marketing and Promotion 

To develop the skills required to undertake effective market analysis and deploy valuable marketing and promotional strategies based on sound principles, detailed planning and case studies. 

Music in Culture, Context and Criticism 

This module consists of the delivery of theory and discussion to encourage students to question and debate their assumptions about the role of the musician or sound artist. The module will encourage critical thinking from the outset and employ verbal and written techniques to critique their ideas. 

Principles of Artist Development 

In this module, students will explore the history of artist development through to contemporary issues such as dealing with artist’s mental health. Students will be introduced to the fundamental principles of how the music artists can be developed; exploring the artist/manager relationship and the A&R process from creation through to realisation. 

The Music Entrepreneur 

This module aims to guide students understanding of the role, relevance and importance of research to their chosen academic and professional context. To develop student’s soft skills that various music industry organisations require. Students will learn the basic skills needed to help present ideas, network with industry and potentially acquire industry mentors. 

Introduction to the Music Industry 

This module introduces the music industry, its size and its importance to the UK economy. You will study the history of the music industry to show how it has grown and developed into what it is now, looking at some of the major events that have helped to shape it.

Principles of Music Business and Finance 

In this module, students will develop a knowledge of management and business principles and different types of organisations. They will have the opportunity to explore the impact of the business environment on the behaviour of organisations and develop the technical skills needed to interpret financial statements and conduct financial appraisals.

Creative Event Management - Immersed 

This module introduces the expanding and diverse range of music-based events, including the growth in music festivals; develop an awareness of the impact of technology on ticketing, marketing and promotion; students will apply this knowledge to the planning and implementing of a live music event that demonstrates an understanding of the live event sector. 

Digital Media in the Creative Industries 

This module examines the impact of technology on the music and creative industries; concepts such as e commerce, social networking and operating in the digital domain are explored through the use of case studies and reviews of current working practises and their evolution. This module also aims to equip students with the knowledge and skills to perform successful digital marketing. 

The Modern Live Industry 
This module introduces the roles and relationships that underpin the live music industry; to develop an awareness of the legal obligations planning and managing a live music event; to develop an understanding a workable and professional tour schedule that meets the detailed requirements of all parties. 

Music Contracts and the Law

This module develops a comprehensive understanding of music recording, publishing, agency and artist management contracts. To develop an understanding of copyright and intellectual property (IP) rights essential for a practitioner in the music & entertainment industries. You will be introduced to the concepts of contract law and its application in the music and entertainment industries.

Music Publishing and Rights Management 
This module enables students to understand the evolution and principles of music publishing through many platforms both offline and online. 

Music in the Global Marketplace 

This module creates awareness of the global environment in terms of the complex and unpredictable variables and contexts important to the music industry and help students to analyse and react to changes to those variables and contexts. This module will engage with a range of ideas relating to the development of global music perspectives and cultures and will refer to a key set of theoretical, cultural and commercial perspectives. 

Major Project 

The aim of the module is to identify, plan, develop and launch a real business initiative. This can be done in groups or individually. The module will provide students with general information, support and experience to support their future careers either in the employment of as self-employed entrepreneurs. 

Strategic Business Management in the Entertainment Industry 

This module provides learners with an understanding of the role of strategic management. To enable learners to learn and critically apply business strategy concepts and techniques to diagnose, manage and overcome challenges faced by entertainment organisations. 

Management in the Creative Sector

This module helps learners develop an understanding of how organisations and groups can be designed and managed for effective performance. To give learners the understanding and skills relating to the principles, theories and practice of management.