Fashion

Collections and campaigns that combine style, creativity, and business know-how.

BA (Hons) Fashion Business and Marketing

The final major project runs for the best part of the final year, beginning with the research and project planning stage in semester one, then going on to work on the project delivering the brief in time to celebrate their achievements at the end of semester two. Throughout this module you are supported with weekly tutorial sessions with the teaching team to check in and support you with your progress.

Final students are open to write their own briefs or can also respond to live Industry Briefs. This year students worked on a content live brief with slipper brand Bedroom Athletics, there were also opportunities via D&AD and The Fashion Council to respond to live industry briefs from brands such as Depop, On sportswear and Pandora Jewlery. Next year we have an exciting live brief in place with Size?

El-See by Elsie Downing

Elsie Downing wanted to focus on entrepreneurship, developing El-See a new locally manufactured nightwear brand. For her project Elsie developed a brand guideline, range plan, marketing plan with website design wireframe and social media content. Elsie collaborated with industry, utilising a local canine apparel manufacturer to develop sample product that was used for the photoshoots. Throughout her project Elsie has demonstrated skills in sustainable product sourcing and development, brand development, project management, styling and asset design.

Elsie Downing's Portfolio

Ev x Hels by Fred Steytler-Jones

Fred Steytler-Jones has a passion for Clo3D design and sustainable fashion, and wanted to showcase his skills and interests by producing a range plan for his project which is a store within Vinted that offers customisable second hand band merchandise. For this project he also developed a marketing plan as well as a look book where he collaborated with a group of urban skateboarders to model for his product look book, achieving a desired streetwear aesthetic.

Fred Steytler-Jones portfolio

Outcast Store by Grace Waters

Grace Waters felt there was a gap in the peer 2 peer online market for a new marketplace that champions emerging artists to sell alternative merchandise, responding to negative feedback about Etsy among online communities. Grace collaborated with her sister a talented digital artist, she developed sample merchandise for use in her photography. For her project Grace developed a brand guideline, marketing plan including website and wireframe and social media content. The project allowed Grace to showcase her skills in brand development, styling and social media.

Grace Waters' portfolio

BA (Hons) Fashion Promotion

This year’s BA (Hons) Fashion Promotion students present a dynamic and diverse range of Final Major Projects that reflect the evolving landscape of fashion communication.

From creative responses to D&AD New Blood briefs to socially conscious, sustainable fashion styling campaigns designed with a social-first mindset, the work spans innovative zines exploring streetwear, identity, and Welsh culture, as well as beautifully curated Cotopaxi lookbooks and ASOS-branded magazines. Projects also delve into cutting-edge digital strategy, PR, advertising, and documentary photography, with several standout brand collaborations—including a concept campaign uniting Hollister with musician Gracie Abrams. Together, these projects showcase a bold, thoughtful, and forward-thinking generation of fashion communicators.

BA (Hons) Fashion Design)

Our final-year students’ portfolios represent the culmination of an intensive year of research, design development, experimentation and collection realisation. Drawing on market and technical research, conceptualisation and promotional strategies, each portfolio showcases a distinct creative identity. This year, our graduates’ work will be featured online as part of London Fashion Week’s Graduate Preview in September.

Alejandra Cordoba Matos - UnDamaged

Jack Hughes - Noble Pursuits

Lowri Tovey - Wild Traction

Scarlett Price - The Future is Botanic

Book your placeUniversity Open Days

Interested in Fashion?

Fashion degrees at the University of South Wales examine and nurture the connection between commerciality and creativity. We aim to produce visionary fashion graduates who are ready for successful careers in the retail and fashion world.

Find out more View courses