Centre for the Study of Media and Culture in Small Nations
We are experts in media, culture, communication, theatre and performance, music, games, animation, advanced media production and screen and performance innovation including Virtual Production.
Creative Industries Research and Innovation Group
The Centre galvanises our research and industry expertise in creative industries in Wales and other ‘small’ nations globally. We bring our expertise to bear on the creative industries and the wider economic, social and political contexts in which these industries operate.
- 75% of our research is world leading or internationally excellent (4* / 3*)
- 67% of our research impact is world leading (4*)
- Joint first in the UK for impact out of 84 universities - based on 4* / 3*
The Centre has established connections with creative and cultural industries practitioners across Wales and the UK, as well as academic links with colleagues in Scotland, Northern Ireland, Catalonia, Belgium, Italy, Hungary, Romania, Slovakia, Poland, Greece, New Zealand, India and the USA.
Centre members, from across USW are experts on performance and screen innovation, the use of creative industries for culture, heritage and community, including endangered languages.
Contact the Centre co-directors
Professor Lisa Lewis
Dr Marta MinierRESEARCH OUTPUTS AND IMPACT
- Advertising and memorialising a theatrical Shakespeare rewrite in local, national and cosmopolitan contexts: The Sherman Theatre and the National Theatre's Romeo and Julie (2024)
- “Not […] for the Faint Hearted”: Volcano Theatre’s L.O.V.E. as a Physical Theatre Adaptation of Shakespeare’s Sonnets (2023)
- ‘“Still Our Contemporary” in East Central Europe?’: Post-socialist Shakespearean Allusions and Frameworks of Reference (2022)
- Continuity and Change in the Welsh Eisteddfod: the interchangeability of tradition and innovation in intangible cultural heritage (2025)
- Translation in the Welsh-Khasi Cultural Exchange: Contemporary Performance and Embodied Experience (2025)
- Plethu Diwylliannau Perfformio: Theatr Drawsddiwylliannol Gyfoes rhwng Cymru a Bryniau Casia (2023)
- Habits of Belonging in and through Boxing (2024)
- Exploring the presence of Cymraeg on TikTok (2024)
- Natural Language Processing for Under-resourced Languages: Developing a Welsh Natural Language Toolkit (2022)
- ‘Now say something in Welsh’: Gavin and Stacey in Translation (2023)
- Improvised Music in Wales (2025)
- Games Survey Wales 2024 Update (2024)
- Games Survey Wales 2021: Mapping the Welsh Video Games Industry (2022)
- Screen Survey Wales 2021 (2022)
- The Welsh Music Industry in a post-Covid world (2020)
- Media Cymru Freelance Focus: Innovation (2025)
- Sustainability Coordinator Training: Successes, Challenges and Next Steps (2025)
Work with us
We welcome collaboration with industry, government, academic partners, charities, and NGOs to drive innovation and tackle real-world challenges. Whether you’re interested in co-developing solutions, exploring funding opportunities, or partnering on research projects, we are open to discussing how we can work together to achieve impactful outcomes.
We co-lead the AHRC Doctoral Focal Award in the Creative Economy - The Celtic Crescent - which provides fully funded PhD studentships in collaboration with industry, starting from October 2026. For more information, please contact Prof Lisa Lewis.
OUR PARTNERS
- Aberystwyth University
- Amgueddfa Cymru
- The Association of Csángó Hungarians in Moldova
- Bangor University
- Cardiff University
- Cardiff Metropolitan University
- Ceangal | Cwlwm
- Falmouth University
- Glasgow School of Art
- The Khasi-Cymru Collective
- Media Cymru
- Royal Welsh College of Music and Drama
- University of Aberdeen
- University of the Peloponnese
- University of Santiago de Compostela
OUR MEMBERS
Our members are recognised points of expertise in the creative and cultural industries and are consulted by government, agencies, the creative industries sector and artistic and cultural companies, as well as a multitude other collaborators and partners with whom we collaborate regularly. Our members are specialist researchers, experts in performance and media innovation, and pioneers of Practice-Research methods.
- Professor Lisa Lewis
- Dr Márta Minier
- Dr Jodie Allinson
- Professor Florence Ayisi
- David Barnes
- Sara Buckingham
- Dr Michael Carklin
- Dr Sarah Crews
- Dr Daniel Cunliffe
- Dr James Davies
- Professor Mark Durden
- Matthew Gough
- Richard Hurford
- Prof Chris Hill
- Sally Lisk-Lewis
- Dr Daryl Perrins
- Dr James Rendell
- Dr Jesse Schwenk
- Dr Robert Smith
- Zoe Smith (RWCMD)
- Lucy Squire
- Sian Summers
- Alun Tomos
- Professor Diana Wallace
- Dr Rebecca Williams
Emeritus Professors:
Steve Blandford
Paul Carr
Professor Paul Carr is a British musicologist with expertise ranging from musical identities, the Welsh music industries and pedagogical frameworks for music education, publishing widely in all of these areas. His music recent book published by Bloomsbury (2025) explores the relationship between popular song, place and nostalgia.
Richard Gough
Stephen Lacey
Visiting Professors and Fellows:
- Professor Mette Hjort
- Susan Cummings
- Lee Cummings
- Robin Moore
- Rich Moss
- Lapdiang Syiem
Visiting Researchers:
- Dr Betty Belanus
- Dr Aparna Sharma
- Andreas Masouras
- Dr Marta Perez Pereiro
- Dr Christina Papagiannouli
- Dr Francesca Forlini
- Dr Ian Rowlands
STUDY WITH US
Postgraduate study
We welcome applications for PhD or Masters by Research study in one of our areas of expertise. You can study full or part time, on campus or remotely. If you're a professional with an existing body of research, a PhD by Portfolio could be the route for you.
Postgraduate researchers are assigned a supervisory team who have the expertise and experience to support them in their studies. Supervisors will help you to shape your doctoral research project, advise you on creating networks and establishing your career.
World-class expertise
Our research is world leading. In the 2021 Research Excellence Framework – the government’s official measure of research capability – 75% of our research was rated in the top two categories: 'world-leading’ and 'internationally excellent’ with 67% of our research impact being classed as ‘world-leading’.
We engage in research in all aspect of the creative and cultural industries in small nations. We conduct studies on specific cultural or regional contexts in addition to explorations from intercultural, transnational or other comparative angles. Research and innovation expertise spans a range of areas and methods, including archival and interpretive research, practice research, policy work, industry reports, service evaluations and numerous forms of public engagement. We champion applied research as well as co-creation with both communities and industry.
Recent work has focused on:
- Screen Innovation (as part of UKRI creative clusters funding, Audience of the Future and Media Cymru)
- The Creative Economy
- Performance & Immersive and Interactive Technology
- Cultural heritage
- Intercultural Performance
- Endangered, minoritised and lesser spoken languages and creative strategies in language revitalisation
- Adaptation and translation in intercultural and intermedial communication
We welcome proposals for postgraduate research projects in any of the above areas and beyond. Feel free to write to us in English or Welsh.
Our Research Students
David Barnes, PhD
Title: 'Small Stories’ – Photographer and community practice in Wales
Martin Constantine, PhD
Title: Acting and Directing Opera: Correlating Training towards Future Collaboration
Liane Hadley, PhD
Title: Performance, Community Heritage and Story: Reconnecting with ourselves and the environment through performance in the light of the Covid-19 Pandemic
Faye Hannah, PhD
Title: Talent Development in Welsh Screen Industries
Fern Thomas, PhD
Title: Performing Prehistory – increasing the meaningfulness of archaeology collections for diverse museum audiences
Alex Barraclough Brady, PhD
Title: How is local celebrity created and managed in UK nations and regions?
Gareth Bonello, PhD
Title: Deialogau Diwylliannol Cymreig a Khasi: Ymchwil Trwy Ymarfer Creadigol / Welsh and Khasi Cultural Dialogues: Research Through Creative practice
Nina Jones, PhD
Title: Beyond the M25: BBC Television Drama in Wales and Scotland (2003-2013)
Sera Moore Williams, PhD
Y Gymraes: Dylanwad Theatr Amgen ar Ysgrifennu Newydd ac Ysgrifennu Newydd ar Theatr Amgen Yng Nghymru, Rhwng 1992 a 2001 / Y Gymraes: The Influence of Alternative Theatre on New Writing and of New Writing on Alternative Theatre in Wales between 1992 and 2001
Ian Rowlands, PhD
Title: A Dramatist’s Intent: Performativity, Relationality and Being.
Luke Thomas, PhD
Title: Culture versus Economy: Popular Music Policy in Wales and Other Small Nations
Steve Johnson, MRes
Title: New Voices with a Welsh Accent: How does the ‘conversation’ between the community radio stations of Wales and their communities engender sustainable social gain outcomes?
Katalin Nagy, MRes
Title: Promoting National Culture Abroad: a case study of the Hungarian Cultural Centre, London through the Magyar Magic-Hungary in Focus Festival in the UK (2003-2004)
Elis Pari, MRes
Title: Prosiect Iechyd Meddwl Ffermwyr Cymru: Cymuned a Pherfformiad / Welsh Farmers’ Mental Health Project: Community and Performance
Ffion Rees, MRes
Title: Dadansoddiad o hanes a datblygiad y gyfres Ffermio dros yr 20 mlynedd ddiwethaf. / Analysis of the history and development of the series Ffermio over the past 20 years
Beverley Roblin, MRes
Title: "You are the topic. You are the centre. You are the occasion. You are the reason why": A Study of the Key Strategies Employed by Four Contemporary UK Theatre Companies to Cultivate and Develop Audience Engagement